Paid Search & Social Specialist

Overview

We are seeking a detail-oriented, proactive, and eager Paid Search & Social Specialist to support the integrated media team. This person will also work collaboratively across the agency on multiple clients, ensuring the delivery of accurate, high-quality work by leading the day-to-day management of paid search and social campaigns.

• Develop paid search and social strategies for new and existing clients and campaigns
• Responsible for compiling campaign reports, deriving insights, making recommendations, and optimizations to ensure campaign success
• Conduct competitive research to gather ideas for ad copy tactics, new strategic approaches, and variations on calls to action
• Responsible for processing and maintaining accurate media billing and invoicing
• Set up, coordinate, and manage paid search campaigns on Google and Bing
• Set up, coordinate, and manage paid social campaigns on Facebook/Instagram, You Tube, Pinterest, X (Twitter), Reddit, Tik Tok, Linked In, and other social platforms as needed
• Assist creative in writing compelling ad copy and developing calls to action for paid search and social campaigns
• Test and optimize paid search and social ad copy with A/B or multivariate tests
• Optimize campaigns using a combination of direct (e.g., manual bids, budget adjustments) and automatic (e.g., bid rules) optimization in campaign management tools
• Keep track of campaign pacing to both spend and KPI goals
• Stay abreast of industry trends and research and share ideas for improved analytics solutions (i.e., new tools, services, etc.)
• Coordinate with representatives from search and social platforms on new initiatives, beta test opportunities, and optimization recommendations
• Responsible for presenting information to internal and external teams including but not limited to:
  Client campaign reports/recaps, media presentations, agency/client updates in vendor meetings, etc.
• Utilize current media accounting and 3rd party tracking systems (as well as learning new ones) for campaign reporting and management
• Collects information for the preparation of media plans including media kits, media costs, syndicated research and competitive analyses
• Prepares client estimates and media buy documents for manager review

• Education:
  
  Bachelor’s Degree in Business, Marketing, Advertising or related discipline; and/or equivalent combination of education, training and related experience
• Must have the ability to obtain and maintain U.S. Government contractor employment suitability determination (i.e. personnel security clearance)
• Hybrid role;
  Must be able to work on-site in Arlington, VA approx. 3 days/wk
• Min. 2 years of advertising agency or media industry experience with a minimum of one year hands-on experience in the day to day management of paid search and paid social advertising
• Google, Microsoft and/or Meta certifications a plus
• Technical competence and experience with paid search and social platforms
• Knowledgeable in Excel, especially conducting advance analysis using formulas and pivot tables
• Proficient understanding of third-party ad measurement and traffic tools
• Displays a high level of initiative and independent thinking
• Clear and concise verbal and written communication skills
• Ability to collaborate with cross-functional teams
• Agency Management and Project Collaboration tools

§Displays a high level of initiative and independent thinking

§Clear and concise verbal and written communication skills

§Ability to collaborate with cross-functional teams

§Agency Management and Project Collaboration tools

Please attach your cover letter and resume in .DOC or .PDF formats only.

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