Senior Residential Public Relations & Communications Manager

Overview

Senior Manager, Residential Public Relations & Communications at CoStar Group. This role leads and executes a comprehensive public relations and communications strategy for CoStar Group’s residential brands, with a primary focus on  and  The Senior Manager will drive awareness, engagement, media impressions, and share of voice across consumer, business, financial, technology, and real estate media. The position is based in Arlington, Virginia, five days per week in the office, and reports to the Vice President of Marketing and Communications.

• Develop and lead an integrated residential public relations strategy for  and , positioning both brands as leaders in the for-sale and rental housing markets.
• Build and maintain strong relationships with national and regional reporters across real estate, housing, business, technology, financial, and consumer media.
• Promote proprietary residential data, research, and insights through proactive media outreach, written analyses, and data-driven storytelling.
• Develop written communications including press releases, market reports, media pitches, talking points, and executive briefing materials.
• Secure high-profile interviews, TV appearances, speaking engagements, and event opportunities for residential brand leaders and subject-matter experts.
• Collaborate with external public relations agencies, ensuring alignment with brand priorities, messaging, and annual PR plans.
• Collaborate closely with Product Marketing, Corporate Communications, Content, social media, Product, and Design teams to identify compelling narratives and timely story opportunities.
• Work directly with economists, analysts, and data teams to translate complex residential market data into accessible, media-ready insights.
• Monitor daily media coverage and industry trends, providing regular analysis and recommendations to optimize PR strategy and messaging.
• Manage incoming media inquiries, including requests for data, commentary, and executive interviews.
• Track current events and housing-related news to generate timely, relevant, and newsworthy press opportunities.
• Produce approximately 3–5 data-driven press releases per month across residential topics.

• Bachelor’s degree from an accredited in-person university or college;
  Master’s degree preferred.
• Minimum of 7 years of professional experience in public relations or communications, with emphasis on consumer and industry strategy and execution.
• At least 3 years of experience focused on residential real estate, housing, rentals, or consumer marketplaces.
• Deep understanding of the modern media landscape and strong news judgment.
• Established relationships with reporters covering housing, real estate, business, finance, and economics.
• Proven success in creative pitching and securing earned media coverage.
• Experience working directly with executive-level leaders on messaging, interviews, quotes, and presentations.
• Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment.
• Excellent writing, editing, and verbal communication skills.
• Strong analytical mindset with the ability to translate data into compelling narratives.
• Proficiency with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including Linked In, X (Twitter), and Facebook.

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage:
  Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in-person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(k) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership…