Vice President, B2B Marketing

Vice President, B2B Marketing – Mastercard

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Vice President, B2B Marketing

Overview

The Vice President of Insights & Intelligence Portfolio Marketing is responsible for driving growth, adoption, and customer engagement for Mastercard’s I&I portfolio. Acting as the ‘mini CMO,’ this leader shapes and executes marketing strategies aligned with the 2026 Services strategy, partnering closely with Product, Strategy, Commercialization, and Services Marketing to deliver differentiated value across geographies, customer segments, and go‑to‑market channels.

• Transform I&I marketing from fragmented product‑level efforts to a unified, scalable, customer‑centric approach.
• Develop and execute data‑driven marketing strategies to accelerate portfolio growth.
• Champion a unified story for I&I, ensuring consistent messaging across products, channels, and functions.
• Drive awareness and engagement through multi‑channel marketing plans targeting C‑suite, decision makers, and user personas.
• Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions.
• Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design, and product prioritization.

• Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation, and continuous improvement.
• Build team capabilities in stakeholder communication, business alignment, and visibility of marketing impact.
• Provide clear direction, feedback, and professional development opportunities.

• Serve as the expert on buyer personas, competitive landscape, and strategic GTM motions, building use‑case narratives and driving the portfolio’s shift toward buyer‑based, AI and API‑first solutions.
• Influence cross‑functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution.

• Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations.
• Develop and implement measurement frameworks aligning marketing impact with revenue mechanics.
• Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement.

• Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field, and Customer Marketing teams.
• Partner with Services Marketing, Communications, and IMC to launch Tier 1/Big Bet activations and unified narratives.
• Ensure seamless communication and alignment of objectives, driving unified marketing strategies.
• Develop standardized sales enablement tools and training programs.
• Collaborate with channel partners to maximize impact at key events.

• Prepare for business evolution by developing scalable marketing systems supporting network‑led and self‑service models, including embedded use cases, API developer marketing, and agentic consulting.
• Operationalize self‑service GTM and support transition to platform‑based, AI‑enabled solutions.
• Build and launch a thought leadership engine in partnership with global Advisors and consulting.

• 10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments.
• Proven success in large, complex matrix organizations and high‑growth, customer‑centric teams.
• Deep understanding of B2B positioning, demand generation,…