Field Events Manager

📍

Location:

Arlington, VA (Hybrid) or Mid-Atlantic (Remote)

👥 Team: Marketing

🧭

Reports to:

Head of Marketing

💼 Type: Full-time (exempt)

Dandelion Energy is seeking a driven, strategic Field Marketer to serve as our on-the-ground expert and brand ambassador in the Eastern U.S., focused on supporting our largest home builder partners.

This is a mid-level position that combines strategic planning with hands‑on execution. You will build strong relationships, enable sales, deliver partner training, drive localized marketing strategies, and execute events and collateral initiatives. You’ll work directly with builder sales teams to ensure homes equipped with Dandelion geothermal systems are effectively marketed and sold to home buyers.

You will act as the vital link between our builders, their sales agents, and Dandelion’s Sales, Marketing, and Product teams.
This full‑time role requires extensive travel (50%+) throughout the Eastern U.S.

Builder Relationship Management & Sales Enablement

• Build deep, trusted relationships with home builder sales teams.

• Develop localized strategies and collateral to educate home buyers on geothermal benefits.

• Deliver training and educational programs to ensure builder teams are confident advocates for Dandelion.

Strategy & Collateral Development

• Own the Eastern U.S. field marketing strategy for the new‑construction vertical.

• Create, localize, and manage execution of brochures, point‑of‑sale materials, signage, digital assets, and presentations.

Influencer & Partner Education

• Build and run education programs for realtors, community managers, mortgage brokers, and other key influencers.

• Host events, webinars, and info sessions tailored to these audiences.

Market Feedback & Intelligence

• Serve as the “voice of the homebuyer,” gathering on‑the‑ground insights into motivations, hesitations, and purchase dynamics.

• Provide actionable qualitative + quantitative feedback to Marketing, Sales, and Product to shape GTM strategy and messaging.

Travel

• Travel up to 50%+ across the Eastern U.S. to work with builder partners and support events.

• Thrive blending strategy with hands‑on execution.

• Motivated by customer‑facing roles and building strong relationships.

• An engaging presenter who can educate, persuade, and inspire builder sales teams and influencers.

• Think like a marketer and collaborate like a sales partner.

• Exhibit high ownership, follow‑through, and a bias for action.

• Passionate about sustainability and electrification in homebuilding.

• 3–5 years of experience in field marketing, channel marketing, sales enablement, builder marketing, or a closely related B2B/B2B2C role.

• Demonstrated ability to design and execute measurable marketing programs that directly support and drive sales outcomes.

• Exceptional presentation, facilitation, and public speaking skills, with comfort presenting to both internal teams and external partners.

• Proven relationship‑building experience with external partners, vendors, or customers (B2B2C experience strongly preferred).

• Strong written and verbal communication skills, with the ability to translate strategy into clear, compelling messaging.

• Ability and willingness to travel extensively at the local and regional level (50%+).

• Access to a personal vehicle for travel (mileage reimbursed).

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Experience in energy, home construction, real estate, or high‑value B2C tech.

• Background in driving demand for new or niche categories.

• Field marketing experience in a builder or developer ecosystem.

• Deep passion for clean energy or sustainability.

Dandelion Energy is transforming how homes are heated and cooled—starting from (below) the ground up. As the nation’s leading residential geothermal company, we design, install, and maintain all‑in‑one heating and cooling systems that are cleaner, quieter, more affordable, and up to 4× more efficient than traditional HVAC. Our focus is on large, enterprise deployments with major homebuilders, helping bring geothermal to more homes, faster.

Backed by Google Ventures (GV) and other top tech…