Senior Director, Digital Advertising

Overview

The Company: PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a creative and hard-working Senior Digital Advertising Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, everyday.

• Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360, while driving efficiencies and process improvements
• Lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and Stack Adapt, ensuring alignment with broader digital marketing goals
• Develop and implement a data-driven approach to campaign performance, proactively analyzing trends, optimizing budget allocations, and guiding external teams on pacing, audience saturation, and KPI performance
• Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients
• Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols

• This job may be for you, if you:
  Enjoy working in a fast-paced environment that follows the breaking news cycle and demands of an always on digital age. Some evening and weekend work should be expected
• Maintain a positive, can-do attitude with a willingness to go above and beyond assigned responsibilities to learn and grow.
• Possess a meticulous attention to detail with the ability to deliver consistent, error-free work
• Have a demonstrated ability to hit tight deadlines while juggling multiple requests and projects

• At least 6+ years of relevant experience in the digital advertising space. Past agency experience is a plus
• Proficient with ad servers, like CM360, Google Ads, Meta Ads, X Ads, and DSPs, like The Trade Desk and Stack Adapt. Demonstrated equivalent experience is accepted.
• Proficiency in Excel with an understanding of basic formulas to deliver error-free, scalable work.
• Experience handling $5 million in advertisement spending

We offer competitive compensation with an opportunity for a year-end bonus. Medical, dental, vision, 401k, and life insurance. We also offer a paid parental leave program, paid vacation, paid sick leave and employer subsidy for commuter expenses. In addition, we have a hybrid work environment.

PLUS Communications is an Equal Employment Opportunity (EEO) employer.