Associate, Social Media

Overview

WHO WE ARE
In 2020, 11.6 million children in the U.S.—16% of all children nationwide—lived in poverty, and those children were disproportionately children of color. CIS strives to bring community resources inside public schools, where they are accessible, coordinated, and accountable. CIS Co-Founder Bill Milliken said, “It’s relationships, not programs, that transform children. A great program simply creates the environment for healthy relationships to form between adults and children.”

Bill Milliken’s vision is alive through a strong network of trained CIS staff embedded in schools nationwide building support and relationships inside schools.

Today, CIS serves more than 3,500 schools, the overwhelming majority are Title I-eligible schools across two channels: (1) independent affiliates and (2) licensed partnerships. CIS has a national, research-based history of delivering local results that support improved student relationships with adults, better-quality relationships with peers, and increased engagement and sense of belonging, leading to improved attendance, academic success, and on-time high school graduation rates.

Description

About The Role

Do you live and breathe social media and are you excited about taking brands to the next level on social? Then, this position might be for you. The Associate, Social Media will create and distribute content in various formats across CIS’s social media platforms with the goals of enhancing our brand, driving digital follower expansion, and maximizing engagement with target audiences.

The Associate, Social Media will work closely with the Director of Digital Strategy and the Digital Communications Specialist to oversee the implementation of our digital/social media strategy and tactics that align with promoting upcoming campaigns, events, and other organizational initiatives. They will also measure and refine platform strategy to ensure continued growth and success. The Associate, Social Media will be a well-organized team player with a clear understanding of emerging tools and trends in the digital communications and social media landscape.

• Execute social media campaigns in partnership with the Mar Comm team and help develop goals, strategies, tactics, and metrics for success to integrate overall campaign and program objectives.
• Oversee and maintain social media calendar, including editorial planning, writing/storytelling, and publishing content to increase supporter engagement and attract new supporters.
• Manage social media marketing campaigns and day-to-day activities, including creating graphics, video editing and/or creation, collecting and/or writing content, and suggesting new and creative ways to engage audiences.
• Social listening to monitor and highlight affiliate network and partners’ content, as well as education and social justice-related content.
• Consult on social media strategy for digital fundraising and advocacy efforts and share best practices with National Office staff and the affiliate network through in-person or digital presentations or workshops.

Successful candidates are required to have the following skills and qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable differently-abled individuals to perform the essential functions.

• Bachelor’s Degree (or equivalent years of experience) in related field and a minimum of 3 years of relevant experience.
• Advanced knowledge of managing Facebook, Instagram, X, You Tube, Tik Tok, and Linked In, in addition to using social media management tools such as Sprout or Hootsuite.
• Excellent written and verbal skills with experience developing digital content and presenting best practices to various audiences.
• A passion for storytelling and engaging via social media in creative, new ways and testing new tactics to increase engagement and followers.
• Understanding of the principles of fundraising and communications for nonprofits desired.
• Pr…