Field Marketing Manager

Overview

Job Title:

Field Marketing Manager. We’re looking for a Field Marketing Manager responsible for managing a team responsible for developing and enhancing the Axis brand within industry and key customer segments and a specific geographic region.

• Lead the development and execution of integrated marketing and demand generation strategies, including events, campaigns, advertising, training, and channel programs to drive strategic business growth.
• Align marketing initiatives with stakeholders and cross-functional teams across North America and global headquarters in Sweden.
• Manage and optimize the annual marketing budget, including OPEX and CAPEX, to meet financial and business objectives while maximizing ROI.
• Track and report marketing program ROI and key performance metrics to senior leadership, providing strategic insights and recommendations.
• Serve as a strategic partner to senior leaders in Sales, Business Development, and Marketing to assess needs and drive impactful marketing solutions.
• Direct, mentor, and develop the team, including Field Marketing Coordinators, Experience Center Coordinators, Technical Trainers, and Marketing Interns across multiple US offices.
• Act as a liaison for the business area and regional publications and advertising campaigns.
• Oversee marketing automation processes and analyze performance trends to enhance the effectiveness of campaigns and maintain brand alignment.
• Drive performance through clear communication of responsibilities and expectations, fostering a high-performing, growth-oriented team culture.
• Lead recruiting, onboarding, coaching, and performance management of team members to support both business goals and individual development.
• Conduct market research and competitive analysis to identify trends, customer needs, and emerging opportunities.
• Leverage data and marketing tools for planning, automation, and reporting, ensuring a data-driven approach to strategy and execution.
• Stay current with industry trends and best practices through continued learning, networking, and active participation in professional communities.

Position requires a Bachelor’s degree (or equivalent foreign degree) in Marketing, Journalism, Communications, or a closely related field and 2 years of experience as a Communications or Marketing Manager. Must also have 2 years of experience (which can have been gained concurrently with the primary experience requirement above) working with the following:

• Customer relationship management (CRM) systems, specifically Salesforce.
• Marketing automation and lead generation platforms, including Marketing Cloud Account Engagement (Pardot), iCapture, Eventbrite, and Envoy.
• Project management tools including SharePoint and Workday.
• Developing and executing channel marketing strategies.
• Managing and optimizing marketing budget.
• Using Microsoft 365 and Digital Asset Management (DAM) systems.

This position requires 50% domestic travel by air and car.

The approximate pay range for this position is $120,000 to $125,000 annually.

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Posting End Date:

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 5000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website

Listen to Get To Know Axis – Podcast