Communications Manager

American Association of Post-Acute Care Nursing (AAPACN)

Title: Communications Manager

Department: Membership & Marketing

Reports To: Director of Marketing

Classification: Fulltime, Exempt

Supervises: None

The Communications Manager is responsible for developing, executing, and optimizing AAPACN’s communications across all digital and multimedia channels. This role ensures consistent, engaging, and strategic messaging that supports the organization’s mission, programs, and member engagement.

The Communications Manager supports content creation, campaign execution, website and social media management, and performance analytics. This position collaborates closely with internal teams and external partners to bring communications from concept to completion, manages an integrated editorial and media calendar, and uses data-driven insights to continuously improve effectiveness.

This position requires a thorough understanding of marketing, communications, and messaging, as well as strong teamwork skills. This position also requires high level communication skills and a proficiency in technology used to create and manage content, as well as a strong comfort level with new and evolving technology.

Decision-making: The decisions made are at a defined level and are based on existing policies and procedures. Some autonomy with decisions is expected and encouraged. The manager will work closely with the director to alter existing operations as needed. Decisions made may affect budgets and operating expenses.

Complexity: This position will require good problem-solving, analysis, and knowledgeable judgment based on experience or research. Working knowledge of multi-channel communications is essential to provide member and internal staff support.

Authority: This position is that of an individual contributor.

• Content Creation & Campaign Execution (30%)
• Website & Media Management (30%)
• Multimedia Platform & Channel Management (30%)
• Analytics, Reporting, & Optimization (10%)

Responsibilities include but are not limited to:

• Serve as a key communications partner to internal teams, program staff, and external partners to plan, coordinate, and execute communications across AAPACN

• Develop and publish high-quality, audience-focused content for digital platforms, including the AAPACN website, blogs, newsletters, email campaigns, social media, and marketing materials
• Translate organizational priorities, programs, and initiatives into clear, compelling messaging
• Execute integrated communications campaigns that support marketing, membership, education, and engagement goals

• Manage day-to-day content updates, layout changes, and maintenance of the AAPACN website
• Publish and maintain accurate, up-to-date content for programs, events, and initiatives
• Plan, manage, and maintain editorial and content calendars to ensure deadlines are met and brand consistency is upheld
• Create, schedule, and manage social media content across platforms such as Facebook and Linked In
• Monitor social media channels, respond as appropriate, and elevate issues requiring follow-up
• Monitor AAPACN presence in the media
• Manage paid/promoted social media content (e.g., review ads, track spend and performance)

• Manage AAPACN’s presence across all multimedia platforms, including website, email marketing systems, social media, and learning platforms
• Optimize content for platform-specific performance, accessibility, and audience engagement
• Collaborate with internal teams to support campaigns, educational offerings, and organizational initiatives
• Ensure messaging alignment and brand consistency across all channels

• Track and analyze performance metrics across digital and multimedia platforms
• Prepare regular reports on content performance, engagement, and audience growth
• Apply data-driven insights to refine content strategy and improve communications effectiveness

• Perform other duties as needed or as assigned in support of organizational goals

• Communication:…