Framework & Communications Leader, North America

Ashoka is seeking an individual with a track record of entrepreneurialism, innovation and change making to lead the “Everyone a Change maker” movement in the region. As a Framework Change Leader, they will create partnerships with leading media outlets, publishers, unions, educational institutions, and corporate entities to activate networks that together create a world where everyone – children, young people, and adults of all ages - masters what Ashoka has identified as core change making skills: empathy, initiative to act for impact (i.e., change making), teamwork, and leadership.

• Develop
  a regional/global storytelling movement that encourages the sharing of stories of exemplary “new game” behavior, including breaking down walls between sectors to form problem‑solving partnerships, the transformation of passive victims and onlookers into active changemakers, and a systems approach to solution development.
• Messaging:Ensure Ashoka’s narrative leads with our vision and empowers our community of partners. Share and create stories that show, not just tell, the shift toward citizen and youth agency.
• Movement Marketing:Lead our efforts to build cohesive and leveraged approaches with movement partners to advance framework change initiatives such as Lead Young, and Everyone a Change maker. Work with teams globally to ensure effectiveness and consistency.
• Press:Launch, nurture, and guide media partnership strategy aligned with Ashoka’s strategy. Cultivate key influencers, media, and publishers.
• Digital:Ensure Ashoka’s web and social media properties align with and drive strategic messaging. Innovate ways for Ashoka to further develop a digital presence and brand.
• Raising
  resources to support and build the storytelling movement with partners.

• 15-20 years of relevant experience, where you can demonstrate that you have:
• Identified a shared problem and created an innovative solution with system‑ or sector‑wide impact.
• Created partnerships with key actors to advance an innovation and its social impact.
• Elevated the profile of an organization, cause or mission.
• Built knowledge about and experience with social media platforms and campaigns to multiply and advance impact.
• Created a strategic movement’s marketing communications architecture including social media, writing, storytelling, and speaking events.
• Supported the building of marketing and communications capacity and needs across teams to advance a mission through fundraising efforts. Or, raised substantial funding to support their own organization and mission.
• An ability to adapt and thrive in an entrepreneurial, fluid, team‑of‑teams environment in which needs, strategy and short‑ / long‑term goals may change to adapt to shifts in the ecosystem or social‑impact landscape.
• The ability to balance creative strategy design with day‑to‑day execution based on current needs.
• The skill to lead and manage a team that has autonomy and independence to further cultivate Ashoka’s emphasis on creativity and entrepreneurial spirit.
• Understanding, empathy, teamwork, leadership and change making in your lived experience and has the ability to enable or share these capacities with others.

• Entrepreneurial Quality:Compelled to take creative initiative and ownership (e.g., founding an organization or company, starting a movement, or re‑shaping the work of an existing organization). Demonstrates relentless and realistic how‑to‑thinking and passion for seeing their ideas come to life.
• Understanding and Belief in the Everyonea Change maker:Understands and believes the Everyonea Change maker vision at a gut level. To be able to innately ‘get’ this, candidates should have a broad and inquisitive intellectual and a thinking pattern that connects the dots between historical trends and current social context.
• Emotional and Social Intelligence:Ability to work efficiently and respectfully in teams, putting organizational/team goal first (personal glory second).
• Ethical Fiber:Exceptionally strong ethical behavior. Is self‑reflective and has strong empathy skills. Trustworthy.
• Self-Definition:The person expects that changing the world in big ways and on a continental…