Channel Marketing Manager

Overview

About Ave Point

AvePoint provides a cloud-native software platform that organizations rely on to optimize IT operations, manage critical data, and secure the digital workplace. More than 9 million cloud users rely on our solutions. Founded in 2001, AvePoint is a five-time Global Microsoft Partner of the Year and headquartered in Jersey City, New Jersey. For more information, visit  At AvePoint, we are committed to investing in our people: we believe agility, passion, and teamwork set us up to do our best work and foster a culture where you feel empowered to take initiative, learn from others, and craft your career with intention to unleash the power of you!

The Channel Marketing Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi‑touch marketing campaigns targeted at partner recruitment, cross‑sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.

This is a highly cross‑functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high‑quality campaign assets.

• Develop marketing campaigns for partner recruitment, cross‑sell, and upsell across the NA and ANZ region.
• Align campaign strategies with global channel priorities and ensure consistency with EMEA.
• Global Campaign Localization & Enablement:
  Translate top level messaging layer and product go‑to‑market (GTM) strategies into partner‑ready campaigns. This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market‑relevant across key global territories.
• Partner Segmentation & Targeting:
  Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high‑value targeted approach.
• Content and Asset Strategy:
  Define the necessary campaign assets (e.g., co‑branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.

• Oversee end‑to‑end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
• Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Build and package comprehensive campaign‑in‑a‑box kits that include all necessary collateral, communication guides, and clear execution instructions for partners.
• Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner‑facing platforms including assets in the PRM system.
• Training & Activation:
  Partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience.
• Lead Flow Management:
  Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow‑up by the partner or internal sales team.

• Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
• Facilitate seamless handoffs to sales and partner‑facing teams to maximize regional follow‑up and conversion effectiveness.
• Work closely with EMEA counterparts to maintain global alignment and streamline processes.