Senior Director, Product Marketing

Senior Director, Product Marketing, Matterport

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real‑estate information, analytics, and online marketplaces, and 3D digital twin technology. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real‑estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

Matterport, a CoStar Group brand, transforms the built world through its pioneering 3D digital twin and AI‑driven spatial data platform. By combining immersive technology, precise data, and advanced visualization, Matterport empowers professionals across industries—including commercial real‑estate, hospitality, architecture, construction, and design—to market, manage, and analyze properties in entirely new ways.

Based in Arlington, Virginia, this role reports to the Vice President of Marketing and oversees a team of Product Marketing Managers across the United States.

• Lead and manage a team of Product Marketing Managers across the United States, ensuring alignment of messaging, priorities, and execution.
• Define and execute the regional product marketing strategy for Matterport in North American markets, in coordination with CoStar Group’s marketing leadership.
• Translate Matterport’s technology—digital twins, AI, and spatial data—into relevant positioning and narratives.
• Ensure consistency of brand and product messaging across North American markets while adapting campaigns to local market nuances and customer needs.

• Drive go‑to‑market planning and execution for all Matterport product launches and campaigns within North America.
• Collaborate cross‑functionally with regional Sales, Product, Research, and Technology teams to deliver integrated go‑to‑market programs that drive adoption and revenue.
• Develop value propositions, customer journeys, and competitive positioning specific to North American markets and industries.
• Support sales enablement through creation of region‑specific toolkits, playbooks, and messaging frameworks.

• Lead ongoing market intelligence and competitive research across North America to identify trends, customer needs, and growth opportunities.
• Establish performance frameworks and metrics to measure marketing effectiveness, campaign success, and ROI across regional activities.
• Translate insights into actionable recommendations that shape regional marketing strategies.

• Recruit, manage, mentor, and develop a high‑performing team of regional Product Marketing Managers.
• Foster collaboration and knowledge‑sharing across markets to ensure best practices are scaled effectively.
• Partner closely with CoStar Group’s leadership teams to maintain strategic alignment across business units and countries.

• Represent Matterport as a marketing leader at North American industry events, trade shows, and conferences.
• Build partnerships with trade associations and industry organizations to strengthen Matterport’s visibility and leadership in the regions.
• Support CoStar Group’s European brand initiatives by contributing to thought leadership and cross‑portfolio marketing programs.

• Bachelor’s degree required from an accredited, not‑for‑profit, in‑person university or college.
• 10+ years of progressive B2B marketing experience, including at least 5 years in product marketing leadership roles.
• Proven success in building and scaling product marketing teams, preferably within technology, SaaS, or proptech industries.
• Deep understanding of go‑to‑market planning, product positioning, and lifecycle marketing.
• Demonstrated ability to manage complex, multi‑stakeholder projects and influence cross‑functional alignment.
• Strong analytical mindset with a track record of turning data into strategic action.
• Exceptional leadership, communication, and presentation skills, with the ability to engage executive audiences.
• A track record of…