Vice President, Direct Response

If you are passionate about making a positive impact on the lives of those who sacrifice so much for our country, then you've come to the right place. Our team is comprised of dedicated professionals who share a common commitment to serving our military community. Here at the USO, you'll have the opportunity to contribute to a meaningful cause and work alongside a diverse and talented group of individuals who are driven by a shared sense of purpose.

Join us in fulfilling our mission by becoming a part of Team USO. Together, we can make a difference in the lives of the people who serve and their families.

To view our current job openings and start your journey with the USO, please browse the listings below. We look forward to welcoming you to our team and working together to serve those who serve us.

With a mission that spans the globe, the USO provides a rewarding and fulfilling work environment. Our team is exceptional, and we offer generous paid time off, including volunteer days and military leave. We have a remarkable 401k match, comprehensive benefits, and opportunities for training and education reimbursement. Our team members are passionate about putting the mission first, and we have a lot of fun while doing it.

Working for the USO isn't just a job – it's a calling, and we believe in doing what you love and loving what you do.

Don’t just take our word for it—our people have spoken. According to the Great Place to Work® 2025–2026 survey:

• 96% feel good about how we support the community
• 94% are proud to tell others they work at the USO
• 92% say their work has special meaning—it’s not “just a job”
• 91% felt welcomed from day one
• Over 88% agree all employees are treated fairly, regardless of race or gender

The Vice President, Direct Response is responsible for successfully achieving USO’s direct response/digital fundraising goals. This is accomplished through management and integration of several direct marketing channels and programs, developing and overseeing the implementation of strategies to optimize the returns garnered from all direct response/digital channels and programs, and the identification of new direct marketing revenue sources.

• Oversee all aspects of the Direct Response Fundraising program ensuring short and long term goals, acquisition targets, and budget objectives are achieved. *
• Engage in ongoing forward-thinking assessment and analysis of market trends, emerging channels, and internal and external audiences to develop and implement new direct marketing revenue sources and strategies that drive sustainable incremental revenue. *
• Leverage insights from campaign analytics and other statistical data to improve direct response/digital fundraising programs’ performance. *
• Grow the monthly giving donor audience and revenue by overseeing the coordination and successful execution of strategies across existing marketing channels (including direct mail, digital, email, and telemarketing,) and through the development and implementation of new strategic initiatives and marketing channels. *
• Oversee and ensure that all external strategic partners involved in the development and execution of direct response fundraising strategies and plans receive the appropriated direction, guidance, tools and information necessary to optimize their contributions in achieving the direct response fundraising programs short and long term goals. *
• Build, promote, and direct data-driven business cases for increased or new investment in direct marketing channels. *
• Ensure the procurement of print and production resources are effectively and efficiently managed to garner the greatest ROI from direct mail initiatives. *
• Serve as a key stakeholder and contributor in the planning, development, and execution of Brand Transformation initiatives including the creation of direct marketing creative assets and audience engagement strategies. *
• Work in close partnership with the Vice President, Marketing to ensure the Brand Transformation audience engagement initiatives are developed, implemented, and coordinated in a manner that complement…