Head of Marketing

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Location:

Arlington, VA or Boston, MA

👥 Team: Marketing (Growth)

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Reports to:

VP of Regulatory

💼 Type: Full-time (exempt)

We are seeking a hands-on Head of Marketing (Director level) to define and lead our marketing strategy with a strong focus on driving enterprise sales pipeline growth, new offering launches, and territory expansions. This role is perfect for a marketing leader who thrives at the intersection of strategy and execution, who is comfortable in a quick-moving and growth-focused company, and who loves to win.

Our enterprise customer base comprises large production homebuilders, and in this role, you’ll work side-by-side with our Sales and Leadership teams every day to ensure messaging alignment, drive pipeline growth, and deliver revenue outcomes in the home builder market. You’ll bring a competitive mindset, a data-driven approach, and a collaborative and cross-functional approach— turning shared goals into shared victories.

This is a full-time, in-office role. We're open to candidates in the DC and Boston metro and this person reports to our VP of Regulatory.

• Drive pipeline growth and deal closings: Partner with Sales leadership to design and execute campaigns that generate, accelerate, and close opportunities.

• Launch new offerings: Lead go-to-market initiatives for new products and programs, positioning Dandelion as the clear leader in residential geothermal.

• Empower sales success: Create high-quality content — messaging, collateral, case studies, and competitive positioning — that equips our sales teams to win.

• Drive event success: Build and execute an event plan to efficiently develop home builder and market relationship.

• Elevate brand presence: Own and evolve Dandelion’s brand strategy and build geothermal as a high-awareness option for homebuilders through compelling storytelling, and thought leadership.

• Market intelligence: Deliver actionable insights on buyer behavior, market dynamics, and competitive trends.

• Customer enablement: Help Dandelion’s customers market and sell geothermal as a differentiated feature for home buyers

• Strategic Thinker & Operator – You can zoom out to set vision and brand direction, then zoom in to execute with precision.

• Collaborative Partner – You thrive in close partnership with sales and other cross-functional teams, aligning on goals and working toward shared success.

• Customer-Centric – You listen deeply to customers, translating their needs and challenges into messaging, campaigns, and experiences that resonate.

• Creative Storyteller – You bring ideas to life through compelling narratives that connect with customers and differentiate us in the market.

• Data-Driven & Analytical – You balance creativity with a strong command of metrics, making decisions based on impact and ROI.

• Growth Mindset – You embrace experimentation, learn from results, and adapt quickly in a fast-paced environment.

• 10+ years of B2B marketing experience
  , with at least 2 years in a people management role

• Demonstrated ability to partner effectively with sales to drive demand and accelerate deals.

• Proven success in building brand presence and delivering measurable pipeline growth.

• Deep expertise in account-based marketing and field marketing strategies.

• Strong product marketing background with experience driving GTM strategies.

• Excellent communication, leadership, and cross-functional collaboration skills.

• Comfortable in a fast-paced, scrappy, and evolving environment

• Willingness to work in-office (Arlington, VA HQs: 4 days/week or Somerville, MA office: 3 days/week)

• Ability and willingness to travel up to 25% of the time

• Experience at a startup or small company (2+ years,