Lead Analyst, Revenue Strategy & Analytics; CRO

Note:

By applying to this position your application is automatically submitted to the following locations:
Crystal City, VA

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education  the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.

We are seeking a highly experienced and analytically rigorous Lead Analyst, Marketing Performance to own marketing performance measurement, reporting, and forecasting across a portfolio of partner and platform websites.

This role is responsible for ensuring marketing performance is accurately measured, consistently reported, and clearly connected to business outcomes across acquisition, demand generation, and conversion funnels. A key focus of this role will be advancing how the organization measures and understands emerging, AI-first discovery behaviors, including changes in how prospective students find, engage with, and evaluate content across traditional search and LLM-driven experiences.

The Lead Analyst will operate as the senior-most contributor for marketing performance analytics, while also providing day‑to‑day leadership, guidance, and quality oversight for analysts supporting this work. This role requires a hands‑on analytics leader who can translate complex and evolving data signals into clear insights and influence senior stakeholders through trusted, forward‑looking performance narratives.

• Strategic Measurement Leadership
  • Own end-to-end marketing performance measurement across acquisition, demand generation, and conversion touchpoints.
  • Define and maintain scalable measurement frameworks that enable consistent evaluation of marketing performance across channels and portfolios.
  • Partner with Data Engineering and Analytics teams to ensure data availability, accuracy, and alignment with reporting needs.
  • Establish and document KPI definitions, reporting standards, and performance baselines to support consistency and trust.
• Performance Reporting & Forecasting
  • Build and maintain executive‑ready dashboards and recurring performance reporting that surface trends, risks, and performance drivers.
  • Lead marketing performance forecasting by channel and funnel stage in partnership with Marketing and Finance stakeholders.
  • Measure and report on organic marketing performance, including SEO visibility, non‑branded demand capture, and emerging LLM‑driven discovery metrics that tie to business performance.
  • Monitor performance variance against targets and proactively surface risks, anomalies, or emerging trends.
  • Ensure insights clearly connect marketing activity to business and revenue outcomes.
• Senior Stakeholder Engagement & Strategic Alignment
  • Communicate performance insights to senior marketing and business leaders through clear, business‑focused narratives.
  • Support quarterly and annual planning by aligning performance insights with growth targets and budget expectations.
  • Act as a trusted analytical partner to Marketing, Finance, Product, and Executive stakeholders.
  • Influence prioritization and decision making through clarity of data, not ownership of execution.
• Analyst Leadership & Quality Oversight
  • Provide day‑to‑day guidance, mentorship, and quality review for analysts supporting marketing performance measurement.
  • Set expectations for analytical rigor, reporting standards, and stakeholder communication.
  • Contribute to hiring, onboarding, and development of analytics talent as needed.

• Bachelor’s degree (BS or BA).
• 6–8+ years of experience in marketing analytics, performance measurement, business analytics, operations analytics, consulting, sales operations, or finance.
• 5+ years of experience analyzing large, complex datasets and producing executive‑ready insights.
• Demonstrated experience leading analytical work streams and mentoring analysts (formal people…