CRM Analyst - Analysis & Reporting

Summary

Lidl US is searching for the next CRM Analyst, Analysis & Reporting to join our CRM & Loyalty team! The CRM Analyst, Analysis & Reporting, is the strategic engine driving performance across all CRM and Loyalty initiatives. This role delivers deep, data-driven insights and reporting that inform strategic decision-making. A profound understanding of operational CRM processes, including Customer Journeys and advanced Segmentation, is critical for effective performance analysis and generating actionable recommendations.

PLEASE NOTE:

This position is based out of our corporate headquarters in Arlington, VA, and follows a hybrid schedule of 3 days per week in‑office.

What You’ll Do

Essential Functions

• Develop and maintain regular KPI reports, utilize standardized dashboards
• Analyze campaign and program performance, identifying trends and insights
• Support leadership with data-driven recommendations and presentations
• Collaborate with internal and international analytics teams to align on methodology
• Ensure data quality and consistency across systems and reports
• Conduct data entry and data management for various department projects
• Assist with the development of training materials such as manuals, handbooks, presentations, diagrams, workflows, and project plans

What You’ll Need Required Knowledge, Skills, Abilities

• Experience in CRM or marketing data analysis
• Proficiency in BI tools (e.g., Looker Studio, Power BI)
• Proficiency in SQL
• Excellent numerical and problem‑solving skills
• Ability to translate complex data into actionable insights
• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Proficient in Google Suite or related software
• Ability to work independently

Preferred Knowledge, Skills, Abilities

• Experience in A/B testing and experimentation analysis
• Ability to define and track key CRM metrics related to the customer lifecycle (e.g., Conversion Rates, Churn, Customer Lifetime Value)
• Proficiency in Salesforce or similar CRM platform
• Salesforce Marketing Cloud (SFMC) Proficiency
• Operational CRM Understanding:
  Practical knowledge of customer journeys and segmentation to objectively evaluate and optimize measures ideally in Salesforce Marketing Cloud

Required Education, Certifications/ Licenses, Related Experience

• Bachelor’s degree in Business Analytics, Statistics, or similar field
• 1–20 years of experience in a related field
• In lieu of degree, 5+ years of experience in related field will meet the education and related experience requirements listed above

Preferred Education, Certifications/ Licenses, Related Experience

• SQL certification
• Advanced Excel / Financial Modeling Course(s)
• Salesforce Certified Administrator
• Data Analysis & Visualization Certification(s)

Physical

Job Requirements

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.

All our Lidl employees are eligible to receive the following benefits:

• Medical & Prescription | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO) to use for sickness or vacation
• Dedicated training plans to ensure you are set up for success
• 401k Plan (+ 5% company match)
• Voluntary Term Life & AD&D Insurance
• Total Well-Being Program
• Daily Pay, a voluntary benefit to offer employees access to their pay on their own schedule

Lidl US views our Corporate Social Responsibility (CSR) through a lens of actions that are Good for the Environment, Good for People, and Good for You.

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