Media Manager, Reputation Marketing & Insights

The individual selected for this position will support the US media strategy, planning, and execution of paid media campaigns by Reputational Marketing & Insights (RMI).

The work will challenge you to be resourceful, think big while staying connected to the details, translate data-driven insights into strategic recommendations, and embrace a high degree of change and ambiguity  scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing.

• RMI’s US Media Manager will lead our reputational media strategy, planning and execution in the US to increase brand sentiment of Amazon among key audiences.
• Focus on media planning, buying, optimization and performance analysis across multiple mediums, primarily but not limited to: premium digital video and connected TV, social platforms, programmatic video and display, and high-value direct partnerships.
• Bring a data-driven mindset to determine the optimal channel mix for reaching our specific audience and moving the needle.
• Work with media agencies and other partners to ensure we’re on-air, on-time, and on-budget.
• Partner with product experts throughout the company to build the next generation of industry-leading media buying tools.
• Execute media campaigns, including developing, iterating, and implementing complex real-world experiments through media campaigns.
• Manage budgets and timelines for media programs.
• Monitor and analyze key media buy metrics (reach, frequency, viewability, VCR, etc.), quality, and performance.
• Establish optimization efforts to ensure the integrity and efficiency of the media plans, and work cross-functionally to integrate media strategy with campaign messaging and creative.
• Develop and execute a product roadmap for brand and reputational buying tools in the Amazon demand-side platform.

• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• 6+ years of product or program management, product marketing, business development or technology experience
• Experience driving results through digital marketing and multi-channel campaigns
• Experience with test and learn, marketing optimization, and experimentation
• Knowledge of digital creative production, ad serving, cross-channel attribution, and media analytics
• Experience developing successful marketing or communications campaigns

• Experience in influencing senior leadership through data driven insights
• Experience working across functional teams and senior stakeholders
• Experience in a strategic client services role working with Fortune 100 brands
• Experience from politics, advocacy, or corporate reputation management is valuable.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit (Use the "Apply for this Job" box below).

for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Learn more about our benefits at .

USA, NY, New York -  -  USD annually

USA, VA, Arlington -  -  USD annually

USA, WA, Seattle -  -  USD annually

Company -  Services LLC

Job : A3157307

This posting reflects the original content and has been reformatted for clarity and accessibility. If the role is closed, IsExpired would be set accordingly in deployment.