Sales & Development Manager, SmartLabel

Sales & Development Manager, Smart Label

Position Overview:

The Consumer Brands Association is seeking a revenue‑driven, strategic Sales & Development Manager to accelerate growth of our Smart Label program—the CPG industry’s leading platform for transparency and digital product disclosure. This role is ideal for someone who understands the CPG landscape, labeling strategy, compliance, and consumer trust, and has a proven track record of converting prospects into revenue.

The Sales & Development Manager is responsible for driving revenue and expanding adoption of the Smart Label program among CPG brands and industry partners. Acting as an external-facing representative of Consumer Brands Association’s transparency initiatives, the Manager plays a critical part in accelerating program growth.

Working with the Senior Director, Smart Label, the Manager will build a disciplined sales and outreach pipeline, cultivate new business opportunities, and position Smart Label as the industry’s leading transparency and digital labeling platform. The ideal candidate combines strong business‑development skills with knowledge of regulatory and advocacy benefits tied to consumer transparency, ingredient disclosure, and digital labeling innovation.

• Drive revenue growth by building and managing a disciplined pipeline of prospective CPG brands and partners.
• Own the sales cycle end‑to‑end: research, outreach, pitching, follow‑up, and closing.
• Clearly articulate the advocacy, regulatory, and brand trust benefits of joining Smart Label.
• Represent Smart Label at industry events, conferences, and partner meetings as a compelling external ambassador.
• Build and strengthen relationships with CPG companies, retailers, trade associations, and allied organizations.
• Partner with internal teams to create sharp sales materials, case studies, and messaging that support program growth.

• Serve as primary point of contact for both prospective and existing Smart Label participants.
• Cultivate strong business relationships with CPG companies, allied trade associations, consumer groups, and other stakeholders.
• Represent Smart Label at conferences, summits, trade shows, and partner events; confidently articulate the program’s strategic, commercial, and advocacy benefits.
• Partner with Marketing to develop compelling case studies, success stories, one‑pagers, and other materials that support recruitment and renewal.

• Own, create, and execute an outreach strategy. Understand the market, the Smart Label brand, and the benefits and pain points of the program to articulate a compelling value proposition for participating brands and prospects.
• Execute participant prospect development, including monitoring daily CPG news to identify new prospects, recording outreach, leading and drafting follow‑up, and tracking company leadership changes.
• Develop and maintain a robust pipeline of qualified prospective brands and intentionally move brands through the sales cycle.
• Develop a sales and opportunity pipeline of prospective companies enabling the achievement of sales goals and metrics. Maintain prospect pipeline and recruitment plans, including tracking outreach, drafting email correspondence, and scheduling follow‑up.
• Lead presentations, webinars, and discussions with prospective clients/participants, adapting content and tone based on audience function and seniority.
• Identify opportunities for Smart Label to participate in new conferences or association events; recommend creative approaches to increase visibility and adoption.
• Report regularly on program growth metrics (pipeline volume, conversion, new brand participation, and event engagement).

• BA/BS degree or equivalent relevant experience in marketing, business, or sales required.
• 5–8+ years’ experience in association, membership, business development, or stakeholder engagement roles, ideally within the consumer‑packaged goods, regulatory, or marketing sectors.
• Experience with product labeling a plus.
• Experience representing organizations at conferences or events is strongly…