Manager Shopper Insights

Overview

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestle USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.

Joining Nestle means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

We are transforming how we operate and win in the marketplace. The Shopper Insights Manager is a strategic partner leveraging high-impact, custom research and deep shopper insights to drive category growth, support commercial development and category strategy, and enable field sales success. This role is the organization's expert on the shopper journey—from purchase trigger to final sale—ensuring our strategies are grounded in real shopper behavior and market realities.

• Serve as the expert on the shopper omnichannel journey, with a focus on the lower funnel (from purchase trigger to sale), translating insights into actionable strategies for category growth and merchandising excellence
• Design, execute, present, and embed custom research initiatives (qualitative and quantitative) to uncover the "why" behind shopper behavior
• Synthesize data from multiple sources (syndicated and custom) to identify growth opportunities and inform strategic priorities
• Collaborate with Category Strategy, Shopper Marketing, Commercial Development, and Field Sales to embed shopper insights into business decisions and elevate category vision
• Co-create selling stories with Category teams integrating Channel or Customer specific shopper platforms and recommendations
• Communicate insights clearly and persuasively, tailoring recommendations to business needs and upcoming decisions
• Create and manage research budgets and vendor relationships to maximize value and partnership

• Requirements and
  
  Minimum Education:
  
  
  B.A./B.S. in Marketing, Economics, Social Science or related field required.
• Experience:
  Minimum of 5+ years of marketing research experience in a consumer packaged goods company with at least two (2) years in Shopper Insights
• Experience with a range of research methodologies, including market structure, purchase decision journeys, design/shelf testing, shopalongs, test & learns, etc.
• Proficient with syndicated data platforms (Nielsen
  
  IQ, Circana, Numerator, etc.) across POS and Shopper Panels
• Experience in using retailer / customer data, syndicated and custom insights and analytics to develop compelling retail customer plans and category/shopper growth stories, ideally in the FMCG industry
• Excellent communication skills and able to drive effective discussions in highly matrixed organizations - experience managing and influencing senior stakeholders, key customers and cross-functional teams/stakeholders including sales, consumer insights and external agencies
• Inherently curious, thrives in a culture that requires high agility, flexibility in ways of working to adjust to multiple demands, shifting business needs & priorities, and rapid change

• Functional Competencies
• Project Execution - Managing budget, suppliers, research execution, and adhering to interim and final deadlines
• Methodology Expertise - Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate
• Self-Development - Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
• Insight Generation - Inductive reasoning, creativity, risk tolerance, and business judgement
• Knowledge Agenda Development
  - Identify broad themes…