Manager, Industry Partnerships

Position Overview:

Our client is seeking a revenue-driven, strategic Sales & Development Manager (Industry Partnerships) to accelerate growth of their digital program—the CPG industry’s leading platform for transparency and digital product disclosure. This role is perfect for someone who knows the CPG landscape, understands how companies think about labeling, compliance, and consumer trust, and has a proven track record of converting prospects into revenue.

The Sales & Development Manager (Industry Partnerships), is responsible for driving revenue and expanding adoption of the digital program among CPG brands and industry partners. This role serves as a strategic, external-facing representative of our client's transparency initiatives and plays a critical part in accelerating program growth.

Working in partnership with the Senior Director, the Sales & Development Manager will build a disciplined sales and outreach pipeline, cultivate new business opportunities, and position the digital program as the industry’s leading transparency and digital labeling platform. The ideal candidate combines strong business development skills with an understanding of regulatory and advocacy benefits tied to consumer transparency, ingredient disclosure, and digital labeling innovation.

A leading trade association representing some of the most recognized and trusted consumer brands, this organization plays a vital role in shaping the policies and conversations that impact products people rely on every day. With a focus on advocacy, innovation, and collaboration, it brings together industry leaders to drive progress on issues like consumer safety, sustainability, and marketplace growth. Joining the team means contributing to work that directly influences the future of the brands and products that touch millions of lives.

• Drive revenue growth by building and managing a disciplined pipeline of prospective CPG brands and partners.
• Own the sales cycle end-to-end: research, outreach, pitching, follow-up, and closing.
• Clearly articulate the advocacy, regulatory, and brand trust benefits of joining the digital program.
• Represent the digital program at industry events, conferences, and partner meetings as a compelling external ambassador.
• Build and strengthen relationships with CPG companies, retailers, trade associations, and allied organizations.
• Partner with internal teams to create sharp sales materials, case studies, and messaging that support program growth.

Relationship Management & External Engagement

• Serve as a primary point of contact for both prospective and existing digital program participants.
• Cultivate strong business relationships with CPG companies, allied trade associations, consumer groups, and other stakeholders.
• Represent the digitial program at conferences, summits, trade shows, and partner events; confidently articulate the program’s strategic, commercial, and advocacy benefits.
• Partner with Marketing to develop compelling case studies, success stories, one-pagers, and other materials that support recruitment and renewal.

Program Development

• Own, create and execute an outreach strategy. Understand the market, the digital program brand, and the benefits and pain points of the program to articulate a compelling value proposition for participating brands and prospects.
• Execute participant prospect development, including monitoring daily CPG news to identify new prospects, recording outreach, leading and drafting follow up and tracking company leadership changes.
• Develop and maintain a robust pipeline of qualified prospective brands and intentionally move brands through the sales cycle.
• Develop a sales and opportunity pipeline of prospective companies enabling the achievement of sales goals and metrics. Maintain prospect pipeline and recruitment plan of prospective companies, including tracking outreach, drafting email correspondence and scheduling follow-up.
• Lead presentations, webinars, and discussions with prospective clients / participants, adapting content and tone based on audience function and seniority.
• Identify opportunities for the digital program to…