Partnership Activation Sr. Manager

Job Purpose: This role is responsible for the strategic oversight and execution of all partnership activations, ensuring best‑in‑class service, innovation, and results for our valued corporate partners. This person will drive integrated, high‑impact activations that elevate both the partner’s brand and the Wings organization.

• Oversee the planning, execution, and optimization of all activation initiatives working with account managers to ensure full delivery of contracted assets and alignment with partner objectives.
• Serve as the primary liaison for marquee partners (e.g., jersey patch sponsor, naming rights partners), developing customized experiences and ensuring long‑term value and satisfaction.
• Drive retention and renewal strategies by demonstrating ROI and identifying growth opportunities for current partners.
• Mentor Account Managers, providing coaching, support, and professional development to ensure partner satisfaction and operational excellence.
• Act as the internal point of contact for the Partnership Activation team, working closely with departments such as Marketing, Game Presentation, Communications, and Community Relations to bring partner programs to life.
• Lead the utilization of data and analytics to track partnership performance, generate insights, and support compelling recap presentations.
• Identify and execute upsell opportunities within existing partnerships to maximize revenue and deepen relationships.
• Support a collaborative, high‑energy team culture through hands‑on guidance, coaching and mentorship.
• Other duties as assigned.

• Engage with prospects and partners during Dallas Wings games and events.
• Responsible for preparing and executing in‑game activations for partners.
• Direct activation team on game days.
• Prolonged standing, walking and extended work hours.
• Must be available to attend all home games for Dallas Wings, as well as attend most community events. Games & events may take place on nights, weekends, and/or holidays.

Reporting Relationships: This position reports to:
Chief Marketing Officer.

Job Requirements:

• Formal Education & Relevant
  
  Work Experience:
  
  
  • Bachelor’s degree in Marketing, Sports Management, Business, or related field.
  • 7+ years of experience in partnership management, activation, brand marketing or agency client services.
  • Proven leadership experience with a track record of managing and developing high‑performing teams.
  • Strong organizational skills and the ability to manage multiple projects simultaneously in a fast‑paced environment.
  • Experience with CRM systems, sponsorship analytics platforms, and project planning tools (e.g., PowerPoint, Salesforce, ).
• Work Location &
  
  Hours:
  
  Work is performed in the office and/or at one of the arenas as determined necessary by the Company. Must be available to attend all home games for Dallas Wings, as well as attend company events. Games & events may take place on nights, weekends, and/or holidays.

• Be extremely detail‑oriented and organized.
• Strong leadership and ability to perform under pressure during live events.
• Exceptional relationship‑building and communication skills.
• Passion for sports, entertainment, and creating meaningful brand experiences.
• Strategic thinking with hands‑on technical proficiency.
• Have excellent interpersonal skills and the ability to maintain positive, productive and supportive working relationships.
• Be able to contribute to a team environment.
• Be able to multi‑task, work independently and handle creative feedback.
• Excel at managing multiple concurrent projects at once, be self‑directed, work independently and handle creative direction/feedback.
• Be able to easily adapt to situational changes.
• Be able to work extended hours including nights, weekends, and holidays as needed.
• Be able to identify areas of opportunity and propose potential solutions while continuing to lead projects without interruption.

• Prolonged periods of sitting at a desk, working on a computer, walking and extended work hours.
• Must be able to lift up to 15 pounds at a time.
• Hearing, seeing, reading, writing, concentration, comprehension, and talking with clear speech.
• Planning, organizing, interpreting data, making decisions, problem‑solving, and composure under deadlines/stress.
• Indicates essential functions of position.

Equal Opportunity Employer Statement: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

• Seniority level:
  Director
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales