Social Platform Manager

Since 2007 Lane has been making handmade leather boots by skilled craftsmen using classic techniques with a passion for meticulously handcrafted style. Our goal has been to create designer‑quality boots with western influences by breaking away from the norm. Our primary brands are Lane
, Junk Gypsy By Lane
, Lane x Ryan Weaver
, Capitan Boots
. We are passionate about the journey, the experience, and making customers a part of the family. Whatever you’re passionate about, tell us. If you have what it takes to change the world, we want to meet you.

We are looking for a passionate & creative, results‑driven Social Platform Manager to join our team!

Responsibilities

• Collaborate with the Lane Brands team to create a monthly content calendar across all social channels (Instagram, Tik Tok, You Tube, Facebook), telling seasonal and impactful stories across all of our channels throughout the year
• Act as creative lead for daily content across social channels including sourcing or creating content, managing social photoshoots, and creative development.
• Establish a data‑driven approach to inform and build overall social strategy to increase awareness, engagement, and revenue goals.
• Support growth objectives by maintaining a high level of community engagement across all social platforms that results in increased brand advocacy and awareness.
• Measure, report, and analyze the performance of social assets across channels and translate findings into actionable recommendations and optimizations.
• When appropriate, collaborate with agency partners to create timelines for deliverables and projects and set internal deadlines; this includes planning for sales, seasonal promotions, press releases, etc.
• Coordinate with the Digital Marketing director to ensure social commerce accounts including Facebook Commerce and Shopify Sales Channels are working properly.
• Work closely with Product Design team to ensure product and lifestyle photography is consistent with brand style guidelines.
• Develop a PR outreach program – similar to influencers and/or ambassadors – to increase brand awareness amongst the most relevant publishers.
• Develop comprehensive public relations plans, which include media relations, social media, among other related activities, to accompany and support product launches and segment marketing initiatives.
• Manage all social assets and UGC content maintaining naming convention standards and organization within our asset tool (currently Drop Box).
• Supervise community engagement to drive positive brand conversations. Ensure questions, comments and related opportunities are handled with a well‑executed, high‑touch experience.

• Strong organization skills, comfortable juggling multiple tasks on deadline and able to work well with individuals and teams.
• Ability to work with various influencer technology platforms such as Reward Style and Wooly as well as analytics platforms such as Sprout.

All your information will be kept confidential according to EEO guidelines.