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GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long‑standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer.

We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Our purpose:
We pioneer the innovations that move and connect people to what matters.

GM Financial is seeking a strategic, data‑driven Growth Strategy Manager to support initiatives for our direct lending product portfolio, driving customer acquisition, retention, revenue growth, and profit margin expansion. In this role, you will lead activities related to identifying, scaling, and executing go‑to‑market product strategies for the expansion of our products into new markets and cultivating growth partnership strategies (affiliate, platform, and distribution partners).

GM Financial is seeking a strategic, data‑driven Growth Strategy Manager to support initiatives for our direct lending product portfolio, driving customer acquisition, retention, revenue growth, and profit margin expansion. In this role, you will be responsible for leading activities related to identifying, scaling, and executing go‑to‑market product strategies for the expansion of our products into new markets and cultivating growth partnership strategies (affiliate, platform, and distribution partners).

This role will maintain in‑depth understanding of overall business and marketing objectives, while constantly analyzing outbound campaign performance for optimization opportunities.

• Create actionable growth strategies that focus on expanding the user base, penetrating new markets, and increasing revenue.
• Lead direct‑to‑consumer acquisition strategy, including affiliate/partner marketing and new channels.
• Develop, refine, and grow a high‑performing, metrics‑driven, customer acquisition funnel.
• Measure and report on the performance of partnership marketing initiatives, optimizing for new customer acquisition growth and CAC.
• Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
• Design and manage controlled experiments (A/B, Multivariate, etc.) from start to finish.
• Identify, evaluate, and create new strategic partnerships and product opportunities to expand distribution and customer acquisition for our emerging direct lending products.
• Collaborate with product, engineering, and design teams to improve product features and user experience.

• Experience in strategic planning and analysis.
• Proven experience scaling demand generation programs through technology, data and process.
• Demonstrated understanding and experience with digital and traditional marketing platforms.
• Financial acumen to be able to analyze and understand the financial implications of business strategies.
• Knowledge of CRM best practices in customer segmentation, audience building, personalization and measurement to drive performance.
• Ability to dive into performance measurements with teams to help optimize and find key insights into performance.
• Exceptional communication and relationship management skills, with the ability to influence and work with senior stakeholders.
• Ability to translate broad marketing goals into technical/analytical applications and synthesize results into relevant strategic marketing recommendations.
• Excellent writing, communication, time management, and project management skills.
• Ability to effectively communicate to all levels of management and influence cross‑functional teams without formal…