Senior Growth Marketing Specialist

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Responsive, formerly RFPIO, is the market leader in a growing category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T. Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses—including bids, questionnaires, assessments, and trust centers—that impact nearly half of a company's revenue. More than 35% of cloud SaaS leaders and more than 20 of the Fortune 100 standardize on Responsive, and the company has been voted "best in class" by G2 for 24 quarters straight.

Customers have used Responsive to close more than $750B in transactions to-date. To learn more, visit responsive.io.

As the Senior Growth Marketing Specialist, you’ll support the creation and acceleration of new business pipeline for Responsive’s Enterprise and Major segments.

Reporting to the Senior Manager, High-Touch Growth Marketing (Enterprise & Major Accounts), you’ll help execute high-impact account-based marketing (ABM) and personalized engagement programs that connect Responsive to our most strategic prospects and customers.

This collaborative role bridges Marketing and Sales, focusing on flawless program execution across channels such as high impact events and experiences, targeted digital touchpoints, gifting and direct mail. You’ll bring creativity, attention to detail, and strong coordination skills to ensure every campaign delivers a premium experience and supports sales momentum.

Your success will be measured by the impact of your contributions to sales‑qualified opportunities (SQOs) and ARR pipeline growth within Enterprise and Major accounts.

• Lead the planning and delivery of multi‑channel ABM campaigns for target accounts, collaborating with Sales on account selection and quarterly engagement strategies that drive meaningful connections and pipeline opportunities.
• Design and implement innovative personalized engagement programs—including direct mail, events, and strategic gifting—ensuring smooth execution from kickoff to follow‑up.
• Partner with Sales and Rev Ops to drive account‑specific marketing plays and ensure marketing activities align with active opportunities and account plans.
• Coordinate with Brand/Creative, Events, and external vendors to produce campaign assets and experiences that are on‑brand and drive engagement from our target accounts.
• Monitor campaign performance and report on engagement and pipeline impact, applying learnings to continuously improve program outcomes.
• Help document campaign processes and contribute ideas to improve scalability, efficiency, and team collaboration.

• 8+ years of experience in B2B marketing, demand generation, field marketing, or ABM, ideally in a SaaS or enterprise environment.
• Demonstrated ability to manage campaign logistics, timelines, and deliverables with precision and accountability.
• Experience delivering high‑touch, integrated marketing campaigns across offline (direct mail, events, gifting, OOH) and digital channels.
• Strong organizational and project‑management skills with excellent attention to detail.
• Experience collaborating with cross‑functional partners.
• Data‑driven mindset with basic familiarity in campaign tracking and reporting tools such as Salesforce and Hub Spot; familiarity with tools like Qualified and Clay is a plus.
• Proactive communicator with a creative and solutions‑oriented approach.

• Deliver New Business SQO + ARR pipeline goals for the Enterprise and Major segment in close collaboration with the relevant AE+SDR pods.
• Drive pipeline velocity to accelerate the Enterprise/Major new business deal cycles.
• Generate expansion pipeline from existing accounts in partnership with the Account Management team.
• Build strong partnerships with Sales, Product Marketing, and Brand/Creative teams and receive positive feedback about the quality of the collaboration.
• Successfully execute multiple high‑touch campaigns with strong internal alignment and positive sales feedback.
• Deliver…