Marketing Communications Manager

Armacell provides numerous and diverse career opportunities. Add your talent to ours and make a difference around the world! The year 1954 marked a significant milestone in thermal insulation history. Armstrong’s R&D Project Number 54013, developed by three innovators, evolved into Arma Flex, the world's first flexible, closed‑cell elastomeric foam for equipment insulation. This product revolutionized the insulation industry. Today, more than 70 years later, Arma Flex continues to be a pillar of Armacell's success.

The Marketing Communications Manager is responsible for the strategy and execution of Marketing Communications programs for the North American Advanced Insulation and Component Foams businesses s role develops and executes a results-driven, multi-platform communications strategy linked with the overall Corporate Communications program while still reflecting regional priorities. The Marketing Communications Manager oversees all brand strategy activities for the region, directs the development of all marketing collateral, monitors the success of comprehensive campaigns, and ensures the successful delivery of all Marketing Communications projects.

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & wellbeing.
• Financial programs such as 401(k), life insurance, short & long‑term disability coverage, and opportunities for performance-based salary incentive programs.
• Paid time off including 12 holidays and generous PTO.
• Training and educational resources on our personalized learning management system.
• Giving & volunteer opportunities, and discounts on retail products, services & experiences.

• Lead the Marketing Communications team in driving marketing communications projects that advance the stated strategy for the business, promoting Armacell solutions to key customers and end users. Understand the different markets Armacell competes in and tailor messaging and tools that support the sales initiatives.
• Direct the development and revision of all new product and company literature to Armacell’s brand and format standards, ensuring the technical accuracy of all data and claims made. Write, edit, and proofread all literature.
• Monitor and manage how company brands are used in the marketplace and maintain brand standards throughout the organization.
• Serve on global steering committees and related strategy groups to align with global initiatives and share knowledge and duties, as required. Drive continuous improvement and efficiencies of tools and resources.
• Work with the Product Management group to deliver the necessary Marketing Communications items for successful product launches, discontinuations and other related communications. Delivered items may include, as required, coordinating the creation of literature, photography, samples and sample kits, videos, mailings, internal and external announcements, web updates, and more.
• Effectively utilize the electronic direct mail system to send targeted communications to customers, value chain players, and other opt‑in subscribers. Keep internal stakeholders informed of email marketing communications. Track effectiveness of various campaigns and adjust as required, based on results.
• Write and distribute press releases to media contacts, announcing new products, services, highlighted projects, awards, and other newsworthy items. Develop relationships with media editors. Seek earned media and editorial coverage where possible.
• Manage all website content and development for the region’s three websites (EN‑US, ES‑US, & FR‑CA), including the translations for each site. Work with Corporate Communications to manage all necessary updates made to the global website architecture on the local sites. Continuously improve the messaging of the site by using web best practices to best convey Armacell’s solutions. Track and measure effectiveness of website campaigns and pages through analytics services such as Google Analytics.
• Develop the annual budget and track spend to plan. Assign the required resources based on the Marketing Communications Strategy and identify…