Marketing and Communications Manager

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Position Title: Marketing and Communications Manager

Reports To: Assistant Director

Supervises: Marketing and Event Coordinator, Graphic Designer and Multi-Media Specialist

Job Category: Full-time;
Exempt

Location: On-Site

Salary: $70,000 per year;
Full benefits

The Marketing and Communications Manager leads the development, execution, and evaluation of strategic marketing, communications, and public relations initiatives that strengthen the arboretum’s brand, grow visitation, and support earned and contributed revenue goals. They cultivate a cohesive communication strategy for the entire organization to advance the arboretum’s mission of education, research, and conservation, ensuring that internal and external constituents are aware of and engaged in the arboretum’s mission and programs.

Boyce Thompson Arboretum (BTA) was founded in 1924 by mining magnate Colonel William Boyce Thompson with a mission to educate people about desert plants and their uses. Located in Superior, Arizona, it is Arizona’s oldest and largest botanical garden, covering 372 acres and hosting over 145,000 visitors annually. BTA’s collection comprises 4,030 taxa, 405 rare/endangered species, and more than 30,000 individual plants.

It is an Audubon Important Bird Area and welcomes diverse wildlife. BTA is an equal‑opportunity employer that celebrates diversity and is committed to creating an inclusive environment for all employees.

• Develop, manage, and provide strategic direction for a comprehensive organization-wide communications calendar, collaborating with all pertinent staff.
• Develop and implement annual marketing plan to increase visitation, program participation, revenue, and overall brand awareness.
• Conduct audience research, analyze visitor data, and use insights to guide strategy.
• Partner with the marketing agency and the Assistant Director to deploy advertising campaigns.
• Coordinate public relations strategy with PR contractor to maximize reach of arboretum initiatives.
• Oversee website strategy, content updates, and user experience improvements.
• Oversee social media strategy and content creation across all channels.
• Plan and oversee execution of social media advertising strategy and budget.
• Oversee the creation, organization, and use of photo/video assets.
• Produce newsletters, email campaigns, blogs, and other digital content.
• Monitor analytics for website, email, and social media and adjust strategies accordingly.
• Define and report on key performance metrics for marketing and communications initiatives.
• Promote programs, exhibits, events, and fundraising initiatives.
• Strengthen partnerships with community organizations, tourism bureaus, educational institutions, and local businesses.
• Support development communications and donor engagement campaigns.
• Supervise marketing and communications staff and volunteers.
• Manage departmental budgets, timelines, and project workflows.
• Collaborate closely with horticulture, education, visitor center, and development departments.
• Perform Manager on Duty (MOD) responsibilities.
• Other duties as assigned.

• Bachelor’s degree or significant work experience in related fields.
• 4–7+ years of experience in marketing or communications (experience in cultural institutions, nonprofits, or environmental organizations is a plus).
• Must have a valid AZ driver’s license or ability to obtain one. Clean driving record required.

• Excellent writing, editing, and storytelling abilities.
• Strong project management and organizational skills.
• Proficiency in marketing tools:
  Google Analytics, email marketing platforms, CMS, CRM systems, social media management tools, and Adobe Creative Suite.
• Ability to interpret data and measure campaign effectiveness.
• Comfortable working in a collaborative, mission-driven environment.
• High level of organization and attention to detail.
• Outgoing personality with strong interpersonal skills.
• Demonstrated problem-solving and critical thinking skills.
• Passion for plants, nature, environmental education, or…