Growth Marketing Director

The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.

Din Tai Fung is a globally celebrated culinary destination known for its world-renowned Xiao Long Bao (soup dumplings), meticulous craftsmanship, and exceptional guest experience. What began as a small cooking oil shop in Taiwan in 1958, founded by Bing-Yi Yang and Pen-Mei Lai, evolved into a modest dumpling and noodle house in 1972, and has since grown into an iconic, family-owned restaurant brand.

With more than 170 locations across 13 countries, Din Tai Fung has earned international acclaim and Michelin recognition, all while remaining rooted in its founding values: excellence in food, service, and ambiance.

Din Tai Fung entered the North American market in 2000 with its first U.S. location in Arcadia, California, and today operates 20 locations across the region. Each restaurant offers an elevated yet welcoming experience, bringing people together through authentic cuisine, warm hospitality, and a deep appreciation of cultural heritage.

At Din Tai Fung, every dish tells a story, and every team member plays a vital role in delivering first-class dining experiences that guests remember long after the last bite.

• Employer Contribution for individuals and eligible dependents' medical insurance
• Dental, Vision, and Life Insurance
• Health Savings Account (HSA)
• Commuter Spending Accounts
• 401(k) Plan with company match
• Employee Assistance Program
• Discounts through Benefit Hub
• Employee Meal Discounts
• Paid Time Off (PTO) to support work-life balance (accrued based on length of service)
• Paid Sick Leave (PSL) to care for your health or loved ones
• Quarterly Wellness Days - extra time off to recharge every season
• Bonus Eligible
• Opportunities for growth; we love promoting within

The Growth Marketing Director leads performance-driven strategies that accelerate revenue, strengthen guest acquisition and retention, and optimize digital and in-restaurant marketing. This role partners closely with the Brand Marketing Team to ensure all marketing efforts are aligned with our Purpose, Mission, and Values while delivering on the brand's= A newly created function, this team encompasses CRM, paid media, lifecycle marketing, off-premise business growth, beverage business, and location specific sales-driving initiatives, ensuring campaigns are data-informed and results-focused.

The ideal candidate has strong analytical and financial acumen, translates performance insights into actionable plans, and brings a process-driven, solutions-oriented approach to scaling efficient and measurable business growth.

• Develop and lead data-driven acquisition and lifecycle marketing strategies and campaigns across CRM, paid media, and digital channels to accelerate revenue growth and guest engagement. Oversee agency and platform partners, own performance results, and collaborate with Brand Marketing to ensure campaigns align to brand standards and deliver measurable business impact.
• Partner with the Brand Marketing Director on new restaurant opening strategy and planning, owning demand generation, paid media activation, CRM, performance forecasting, and measurement. Lead all performance components from pre-launch through post-launch to maximize traffic, reservation demand, and long-term guest value.
• Develop and lead sales-driving local restaurant marketing initiatives, applying market insights, guest data, and competitive intelligence to target demand, optimize conversion, and drive revenue across all locations. Partner with Brand Marketing to ensure alignment with brand storytelling and guest experience goals.
• Oversee beverage strategy in partnership with culinary and operations, including experimentation, pricing, promotions, and performance analysis to ensure the category contributes meaningfully to traffic, check average, and overall sales growth.
• Oversee beverage strategy in partnership with culinary and operations, including experimentation, pricing, promotions, and performance analysis to ensure the category contributes meaningfully to traffic, check average, and overall sales growth.
• Lead long-term growth strategy and performance optimization for off-premise channels, including delivery, takeout, and marketplace partnerships, to drive incremental sales and guest acquisition.
• Lead, develop, and mentor a high-performing growth marketing team, fostering analytical rigor, experimentation, accountability, and a performance-driven mindset aligned with company priorities and values.
• Oversee the gift card program across channels, optimizing promotions, distribution, and seasonal campaigns to drive incremental revenue and guest acquisition.

• 15+…