Brand Marketing Director

The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.

Din Tai Fung is a globally celebrated culinary destination known for its world-renowned Xiao Long Bao (soup dumplings), meticulous craftsmanship, and exceptional guest experience. What began as a small cooking oil shop in Taiwan in 1958, founded by Bing-Yi Yang and Pen-Mei Lai, evolved into a modest dumpling and noodle house in 1972, and has since grown into an iconic, family-owned restaurant brand.

With more than 170 locations across 13 countries, Din Tai Fung has earned international acclaim and Michelin recognition, all while remaining rooted in its founding values: excellence in food, service, and ambiance.

Din Tai Fung entered the North American market in 2000 with its first U.S. location in Arcadia, California, and today operates 20 locations across the region. Each restaurant offers an elevated yet welcoming experience, bringing people together through authentic cuisine, warm hospitality, and a deep appreciation of cultural heritage.

At Din Tai Fung, every dish tells a story, and every team member plays a vital role in delivering first-class dining experiences that guests remember long after the last bite.

• Employer Contribution for individuals and eligible dependents' medical insurance
• Dental, Vision, and Life Insurance
• Health Savings Account (HSA)
• Commuter Spending Accounts
• 401(k) Plan with company match
• Employee Assistance Program
• Discounts through Benefit Hub
• Employee Meal Discounts
• Paid Time Off (PTO) to support work-life balance (accrued based on length of service)
• Paid Sick Leave (PSL) to care for your health or loved ones
• Quarterly Wellness Days - extra time off to recharge every season
• Bonus Eligible
• Opportunities for growth; we love promoting within

The Brand Marketing Director leads national and local brand-building strategies that strengthen brand equity, shape brand reputation, and elevate the dining experience. This role partners closely with the Growth Marketing Team to ensure all marketing efforts, including new restaurant openings, are aligned with our Purpose, Mission, and Values and expressed consistently across channels. The Brand Director oversees national brand campaigns, PR, partnerships, social and website experience, community/local restaurant marketing, and creative services, translating guest insights and cultural trends into compelling brand programs.

The ideal candidate is results-driven and brings strategic and creative leadership, strong collaboration skills, and a disciplined approach to guiding long-term brand reputation and emotional connection with our guests.

• Develop and lead consumer-facing 360° national campaigns grounded in guest and market insights to strengthen brand equity and recognition. Oversee cross-functional and agency collaboration, own creative, PR, partnerships and social media outcomes, and partner with growth marketing teams to deliver on aligned KPIs
• Collaborate with the Growth Marketing Team on new restaurant opening marketing strategy and initiatives, including events, community partnerships and marketing communications rollout. Own all creative expression and own Landlord liaison from pre-launch to post-launch
• Oversee local restaurant marketing and implement high-impact initiatives that drive traffic, enhance cultural relevance, and deepen community engagement. Partner with the Growth Marketing Director to guide sales-driving efforts across all locations, ensuring brand integrity, cohesive storytelling, and return on investment.
• Manage guest experience elevation initiatives in restaurants, including menu experience, evergreen engagement programs, ambiance enhancements, and brand-building moments throughout the guest journey.
• Direct creative and marketing services to ensure timely, on-brand project delivery with high standards of consistency and executional excellence for internal and external priorities.
• Own and manage the company’s social media channels, website presence, online shop, including strategy, content, creative direction, and ongoing optimization to ensure brand integrity, cultural relevance, and a consistent expression of our Purpose, Mission, and Values across these digital touchpoints.
• Lead, develop, and mentor a high-performing team, fostering collaboration, accountability, and professional growth while cultivating a culture aligned with our Purpose, Mission, and Values.
• Partner with People & Culture and Communications Teams to establish employer brand strategy, developing storytelling campaigns and content that strengthen talent attraction, highlight our people-first culture, and reinforce our reputation as an employer of choice.