Social Media Specialist - Hybrid

Position:
Social Media Specialist

Pay Range: $29.38 to $33.50 per hour

FLSA Classification:
Non-exempt

This is a hybrid role based in Arcadia, CA. Please include any relevant links to your portfolio.

Join the Team That Puts Community First!

Foothill Credit Union isnt just a financial institutionwere a trusted partner proudly rooted in the heart of the San Gabriel Valley. For decades, weve been serving educators, healthcare professionals, municipal employees, families, and more than 250 local businesses with one mission: to improve our members' financial health.

Our commitment to excellence speaks for itself:

• Five-Star Rating from Bauer Financialplacing us among the best in the industry.
• CUNAs 2021 Member Benefits Top Performance Award for delivering an average direct benefit of $690 per member household.
• #1 in California for 2024 in the overall return of value to members among peer credit unions ($700MM $1B), according to Callahan & Associates.

But were more than numberswere a community advocate. Through partnerships, events, sponsor ships, and fundraising, we give back to the people and organizations that make the San Gabriel Valley thrive. When you join Foothill, youre not just building a careeryoure making a difference.

Ready to be part of something bigger? Apply today and help us continue to raise the bar for service, innovation, and community impact!

Benefits and Perks:

• 100% covered Medical/Dental/Vision for Team Members
• 401(k) plan with match
• Profit-Sharing Plan
• Paid Holidays
• Paid Time-Off
• And more!

What You'll Do: The Social Media Specialist (SMS) combines strong design expertise with hands-on content production, including concepting, filming, and editing social-first video (such as Reels and Tik Toks) that resonates with our audience. The SMS supports the marketing team through consistent, on-brand creative execution that drives fast, effective campaign delivery. This role is perfect for someone who enjoys crafting compelling visuals, managing content calendars, and contributing to campaign execution.

Ideal candidates will have excellent communication skills, a keen eye for design, and experience using generative AI tools for research, ideation, and scaling creative output.

Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required but may not be all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

Social Media & Content Creation

• Under the guidance of Marketing leadership, design and produce multimedia content (short-form videos, carousels, animations, graphics, and copy) across social platforms while ensuring consistency in brand voice
• Develop engaging content across various channels (website, emails, social media, paid ads, webinars, in-branch, direct mail, etc.)
• Follow platform-specific strategies to drive engagement, increase brand awareness, and encourage action
• Create and implement content plans to drive engagement and conversions
• Analyze performance using analytics tools, tracking key metrics such as engagement, reach, and conversions, and adjust strategies to optimize results
• Partner with inter-departmental teams to ensure content aligns with overall strategies and enhances the member experience
• Coordinate revisions and approvals with internal stakeholders, ensuring adequate time for review
• Under the guidance of Marketing leadership, create visually appealing content using design templates, and edit for accuracy, clarity, and quality
• Collaborate with the compliance team to ensure all content adheres to legal, regulatory, and ethical standards
• Capture member reviews, testimonials, and social media mention to create content that leverages social proof, builds trust, and enhances credibility
• Monitor social interactions on Google and Yelp pages and other platforms by responding to comments, messages, mentions, and reviews to build meaningful community relationships
• Leverage generative AI to enhance marketing campaigns and streamline content creation for greater efficiency and impact
• Create and maintain content calendars, ensuring timely delivery of marketing assets
• Stay up to date with industry trends, competitive activities, and best practices to ensure content remains relevant
• Maintain an organized repository of creative files, templates, and project archives

Visual Design & Campaign Support

• Translate campaign concepts into visual assets that drive engagement and clarity
• Following and adhering to the departments marketing guidelines, the SMS will produce flyers, posters, branch signage, event materials, and templates
• Produce engaging video tutorials, testimonials, and promotional content that aligns with marketing objective
• Design bite-sized, visually engaging content that captures attention and encourages sharing and interaction
• Create content with a focus on user experience, ensuring…