Heavy Equipment Sales-Business Development

Heavy Equipment Sales – Business Development

Job Title:

Heavy Construction Equipment Sales
Department:
Sales

Reports To:

Sales Manager / General Manager

Location:

Appleton, Fox Valley area

Employment Type:

Full-Time
Compensation:
Base + Commission (based on experience and performance)

We are seeking a motivated and customer‑focused Heavy Truck Sales Representative to join our team. This role is responsible for selling new and used heavy‑duty trucks and related equipment to individual and commercial clients. The ideal candidate will have industry experience, strong communication skills, and a proven ability to build relationships and close sales.

• Develop and maintain relationships with new and existing customers
• Identify customer needs and recommend appropriate trucks, financing, and service packages
• Prepare and present sales proposals, quotes, and contracts
• Conduct product demonstrations and walk‑arounds
• Coordinate with service and parts departments to ensure customer satisfaction
• Maintain accurate records of sales activities in CRM software
• Stay up to date on product knowledge, industry trends, and competitor offerings
• Meet or exceed monthly and quarterly sales targets
• Attend trade shows, customer events, and dealership meetings as required

• Experience: 2–5 years of sales experience in heavy‑duty construction equipment is required; background in fleet sales, dealerships, or similar is preferred
• Education: High school diploma or equivalent required; post‑secondary education or sales training preferred
• Skills: Excellent verbal and written communication; strong negotiation and closing abilities; proficiency with CRM systems and Microsoft Office; self‑motivated, goal‑driven, and customer‑orientated; valid driver’s license (CDL preferred or willingness to obtain)