Sales Executive

SALES EXECUTIVE (On-site | Appleton, WI)

Are you a results‑driven sales professional ready to make a big impact? Do you have experience in commercial construction and a passion for building strong client relationships? If so, we have an exciting opportunity for you to join our team!

Fireline Sprinkler LLC, an entity of Sentinel Safety & Security LLC, is expanding its Sales Executive team in Appleton, WI. We are a leading provider of fire protection systems, with a rich history spanning over 30 years in the industry and consistently ranked among the top five fire protection and sprinkler companies in Engineering News‑Record (ENR).

We’re seeking a passionate, experienced construction sales leader who can strategically convert new business, build strong relationships, penetrate new territories, and drive growth. The ideal candidate is a hands‑on, strategic sales professional with a proven track record in construction sales and thrives in a fast‑paced, high‑growth environment.

• An exciting opportunity to help expand our footprint in Northeast and Southern Wisconsin.
• Competitive salary & commission package.
• Full benefits package: health, dental, vision, life, disability, and other insurance products, 401k plan with match, PTO and holiday pay.
• Generate new business, manage client relationships, and promote fire protection solutions tailored to commercial and industrial markets.
• Identify and pursue new sales opportunities through networking, cold calling, industry events, and referrals.
• Build and maintain a strong pipeline of leads within the assigned territory or market segment.
• Create a plan to manage your client base, outlining the strategy and approach to meet or exceed goals.
• Conduct client consultations to assess fire protection needs and propose appropriate fire sprinkler system solutions.
• Prepare and deliver professional sales presentations and proposals to prospective clients.
• Collaborate with design and project management teams to ensure accurate scope, pricing, and timelines.
• Maintain regular contact with existing clients to provide ongoing support and promote additional services.
• Stay informed about industry codes, local fire regulations, and NFPA standards relevant to sprinkler systems.
• Track and document all sales activities, leads, quotes, and follow‑ups in CRM software.
• Provide accurate sales forecasts and contribute to strategic planning and revenue goals.
• Attend pre‑bid meetings, job walks, and coordinate with contractors, engineers, and other stakeholders as needed.
• Represent the company at trade shows, community events, and professional associations.
• Proven sales experience within the commercial construction industry.
• Prefer fire protection industry experience.
• Possess a “hunter” mentality and an energetic attitude for winning new business and growing an existing client base.
• Knowledge of NFPA standards and applicable building codes is highly preferred.
• Strong communication, negotiation, and presentation skills.
• Ability to read and understand construction plans and specifications.
• Self‑motivated with excellent time management and organizational skills.
• Proficiency in Microsoft Office and CRM platforms.
• Valid driver’s license and willingness to travel.
• Bachelor’s degree in Business, Engineering, or a related field preferred.

If you are looking for a role where your success is rewarded and your potential is limitless, we encourage you to apply for this excellent opportunity. We look forward to meeting you!

Fireline Sprinkler, LLC and Sentinel Safety & Security, LLC are Equal Opportunity Employers.

Seniority level:
Mid‑Senior level

Employment type:

Full‑time

Job function:
Sales and Business Development