Product Manager - Retail

Job Description

Are you an experienced Product Manager excited by shaping products that stand out in crowded retail aisles and digital marketplaces? Miller Electric, an ITW company, is seeking a Product Manager‑Retail to join our team in Appleton, WI supporting the Hobart brand. In this role, you will own the full product life cycle of a key set of welding solutions while driving growth through strategic partnerships with retailers’ brick-and‑mortar locations and e‑commerce channels.

You’ll collaborate closely with product development, sales, account management, and marketing teams who will support brand building, content creation, and go‑to‑market execution. As the leader of these product platforms, you’ll play a critical role in delivering measurable market growth and performance through a clear set of strategic priorities.

• Direct and perform market research to define market size, growth and trends including pricing, competition & opportunity.
• Collect and synthesize customer insights (VOC) and competitive intelligence through customer interviews, market research, and channel knowledge.
• Develop a deep understanding of the end‑user’s business and their unmet needs.
• Investigate and understand customer/market expectations; define product strategy that meets expectations of customers, distributors, sales and the division.
• Contribute to long‑range and annual planning process.

• Develop and execute strategic growth plans for assigned product platforms to grow the business.
• Improve product profitability and deliver growth through cost reductions and recommended pricing adjustments. Optimize value proposition of assigned category.
• Create and deliver clear, concise value propositions for each proposed product, as well as estimated market potential.
• Make pricing recommendations that position the products to win in the market while maximizing margin potential for the business.
• Evaluate and report on product performance – sales volume, margins, and market share.

• Responsible for successful launch and commercialization of new products.
• Use creative tactics to communicate and promote new products to both end users and retailers.
• Act as a liaison with sales, engineering, manufacturing and appropriate division personnel to communicate and deliver product solutions that maintain market leadership.

• Technical:
  Possess the aptitude to understand product capabilities and consumer needs.
• Analytical:
  Demonstrate the ability to analyze current business issues and end‑user needs.
• Leadership:
  Successfully lead high‑level projects and cross‑functional teams from start to completion.
• Relationship‑Building:
  Build strong relationships among employees, distributors, retailers, and key end‑users.
• Presentation:
  Effectively present and facilitate in front of groups or varying technical knowledge.
• Collaborative:
  Act as a team player with a positive attitude, high motivation, and sound decision‑making skills.
• Self‑Driven:
  Well organized, aggressive self‑starter with a willingness to learn and grow.
• Independent:
  Establish plans independently with limited direction or supervision.
• Adaptable:
  Thrive in a fast‑paced environment that values an entrepreneurial spirit.
• Communicative:
  Demonstrate excellent oral and written communication skills.

• Bachelor's degree required;
  Master's degree preferred.
• Strong business acumen. Proven history of successful business cases.
• 3 to 5 years of relevant experience in a product based, storefront retail and ecommerce channels.
• Up to 25% travel required.

Comprised of a market‑leading portfolio of best‑in‑class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories. ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns. Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE:…