Director Strategic Marketing & Communications

GF Building Flow Solutions (former Uponor) is a division of GF and a leading provider of smart and sustainable solutions for the safe and efficient use of water in buildings. Our technologies ensure comfort, hygiene, and energy efficiency in residential and commercial environments across the globe.

Join us to be part of a forward-thinking, people-centered company where your ideas and contributions truly matter.

The Director Marketing & Communications is responsible for elevating how the company brings new products, solutions, and market narratives to customers. This leader drives messaging clarity, GTM excellence, communications discipline, and content organization across the business. They will create the frameworks, tools, and communication systems that ensure category management, channel marketing, and sales enablement operate from a unified message and a single source of truth—while ensuring that the region’s value propositions are clearly defined, executable, and resonant with customers on the front lines.

In addition to shaping how our differentiated value is articulated across products, channels, and customer touchpoints, this role oversees the channels, platforms, and touchpoints through which that value is delivered—including internal communications, social and digital channels, trade shows and customer events, and the marketing technology ecosystem that supports them. By strengthening these foundational systems, the Director ensures that every team across Marketing—content, internal communications, digital, and events—has the structure, clarity, and tools needed to execute effectively at the regional and customer level.

This role partners closely with Product Category Management, Pricing, Retail, Sales Training, Legal, and the Global Marketing and Communications teams. While the Global team defines the overarching brand direction, the Director ensures those high-level messages are translated into actionable, tangible, and compelling value propositions that can be deployed through regional sales teams, distributors, and customer-facing channels. The Director ensures that all internal and external audiences receive a clear, coordinated message—grounded in global alignment but optimized for execution across every channel and touchpoint.

• Define, structure, and articulate the region’s differentiated value proposition, ensuring it is quantified, defensible, and executable in the market.
• Lead the development and regional execution of new product and solution launches, translating global direction into clear, actionable GTM plans.
• Build a repeatable GTM framework that unites category management, channel marketing, and sales enablement around a consistent message.
• Develop frontline-ready sales tools, value drivers, battle cards, and segment-specific positioning that drive adoption and conversion

• Build and maintain the region’s message house for products, solutions, and segments.
• Create and govern a single source of truth that integrates product management, sales, marketing, and training inputs into one reliable, accessible system.
• Ensure content, digital, and events operate from aligned, current, and accurate messaging.
• Partner with category management and pricing to strengthen value pillars, customer claims, and competitive positioning.

• Lead internal and external communications, ensuring messages are clear, coordinated, and aligned to the regional value proposition.
• Develop and own risk, crisis, and issues communications, partnering with Legal and Global Communications on proactive and reactive strategies.
• Translate global communications direction into frontline-ready messages deployed through regional channels and teams.
• Support leadership with communication tools, briefs, and messaging that drive clarity and alignment
• Oversee social media and digital channels, ensuring messaging consistency and alignment to priority launches and value propositions.
• Own key elements of the marketing technology ecosystem (CMS, MAP, content libraries, social management tools),…