Director Strategic Marketing & Communications

The
** Director Strategic Marketing & Communications
** is responsible for elevating how the company brings new products, solutions, and market narratives to customers. This leader drives messaging clarity, GTM excellence, communications discipline, and content organization across the business. They will create the frameworks, tools, and communication systems that ensure category management, channel marketing, and sales enablement operate from a unified message and a single source of truth—while ensuring that the region’s value propositions are clearly defined, executable, and resonant with customers on the front lines.

In addition to shaping how our differentiated value is articulated across products, channels, and customer touchpoints, this role oversees the channels, platforms, and touchpoints through which that value is delivered—including internal communications, social and digital channels, trade shows and customer events, and the marketing technology ecosystem that supports them. By strengthening these foundational systems, the Director ensures that every team across Marketing—content, internal communications, digital, and events—has the structure, clarity, and tools needed to execute effectively at the regional and customer level.

This role partners closely with Product Category Management, Pricing, Retail, Sales Training, Legal, and the Global Marketing and Communications teams. While the Global team defines the overarching brand direction, the Director ensures those high-level messages are translated into actionable, tangible, and compelling value propositions that can be deployed through regional sales teams, distributors, and customer-facing channels. The Director ensures that all internal and external audiences receive a clear, coordinated message—grounded in global alignment but optimized for execution across every channel and touchpoint.
** Education & Experience**
- ** 10+ years of experience
** in B2B marketing, strategic marketing, product marketing, communications, or related areas.

- Experience in
** manufacturing, building products, construction, HVAC, industrial markets**, or other technical/solutions-driven industries strongly preferred.

- Experience leading
** internal and external communications**, including risk/issue management.
** Skills & Capabilities** - Exceptional ability to
** quantify, articulate, and differentiate value propositions
** for technical or industrial products.

- Strong analytical thinking with the ability to link messaging and execution to customer needs and market realities.
* Best-in-class health benefits (medical, dental, vision)
* 160 hours paid time off (combination of PTO and Employee Safe and Sick Time accruals- MN Based Employees)
* For more information:
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