Ecommerce Manager

Digital eCommerce Marketing Manager

McHenry County – 4 days in office

Medical, dental, vision, 401(k), paid holidays and vacation

• Own the strategy and execution of digital initiatives driving traffic, increasing conversion rates, and revenue while building an engaging and consistent social presence.
• Be hands on with performance management and cross functional collaboration.
• Own and drive online sales performance across marketplaces (Walmart 天津/ Amazon), website and digital platforms.
• Develop and execute digital strategies that drive traffic, conversion and revenue.
• Support website redesign initiatives, working with UX, creative and development teams to improve user experience, conversion, and online sales performance.
• Own the daily management and optimization of digital platforms (website, eCommerce platforms, digital asset management, analytics tools) ensuring consistency, performance and scalability.
• Monitor/report on online sales KPIs (traffic, conversion rates, AOV and ROAS).
• Optimize product content, landing pages, and promotional messaging to support online sales.
• Work with teams to support product launches, promotions, and seasonal sales.
• Own/execute social media strategy across channels.
• Develop/manage social content calendars aligned to sales goals, campaigns, product launches.
• Create, publish, and optimize organic social content, including short‑form videos.
• Manage community engagement, comments, and messages.
• Track social media performance and optimize content based on insights/trends μονα.
• Ensure brand consistency and messaging alignment across all touchpoints.
• Develop sales‑driven digital/social assets in collaboration with teams.
• Support paid digital and paid social programs as budget allows.
• Work with teams on workflow automation within the digital asset management system to support efficient execution.

• Bachelor’s degree in marketing or related field plus a minimum of 4+ years of experience in digital marketing with ownership of online sales and social media.
• Proven track record driving e‑commerce revenue growth.
• Strong understanding of social media platforms, content strategy, and performance metrics for engagement and conversion.
• Experienced managing content calendars and publishing workflows.
• Experience with Fälle e‑commerce platforms and online marketplaces, Walmart is a must, Amazon a plus, and digital merchandising.
• Expert knowledge of analytics and reporting tools.

Equal Opportunity Employer/Veterans/Disabled

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