Digital Marketing Specialist Job Annapolis area,Maryland USA,Marketing / Advertising / PR

Overview

DIGITAL MARKETING SPECIALIST

TYPE OF WORK:
Marketing

Skills, Knowledge and Personal Characteristics

Minimum of one year of property management experience or equivalent time spent in an entry level marketing role
Analytical thinking with previous data analytics and/or digital marketing experience a plus
Positive, can-do attitude and a strong desire to deliver great service
Drive to continuously learn and develop skills
Highly organized with a keen eye for detail
Fresh ideas and perspectives
Strong business writing and verbal communications
Knowledge of Microsoft Office Suite required
Familiarity of CRM platforms
Strong familiarity with internet listing services (, Zillow, etc.) and social media platforms (Google Analytics, Facebook, Twitter, You Tube, Linked In, etc.)

Summary of Functions

Responsible for executing sound marketing strategies through digital and some print media and identifying trends in the market for our properties. Also responsible for preparing, reviewing and updating marketing initiatives for properties with online advertising for our individual property websites and internet listings, and on the Habitat America company website. This position will be responsible for managing all aspects of consumer online efforts within the company and for the individual properties we manage.

Major

Duties and Responsibilities

Duties may include, but are not limited to:

Marketing Implementation

Understanding of the affordable housing sector

Understand unique marketing needs of each property and lead the implementation of the digital marketing aspect of the approved marketing plans.

Research and execute various marketing opportunities

Execute approved media plans - create and onboard listings, and maintain all internet listings

Continuously perform audits of each property's web presence and make revisions as needed to copy, images, etc. to ensure accuracy.

Maintain and update Habitat America's website

Support Graphic Designer with creating eblast automation - analyze and leverage best practices

Support Senior Marketing Associate with property level prospect events with ideas for activation and appropriate marketing communications

Manage day-to-day CRM functionality by maintaining automation workflows, monitoring lead activity, and ensuring timely and effective lead-nurturing follow-up.

Performs other related duties as assigned by management

Lead Acquisition Tracking and Analysis

Provide reporting and analysis of lead generation and website traffic data

Use tracking tools, such as phone numbers and tracking URLs to effectively monitor campaign success

Ensure correct source attribution by ongoing testing of tracking numbers, URLs, emails

Closely follow Sales and Traffic reports for occupancy and lead generation performance for assigned properties

Manage ILS contracts by providing notices necessary according to the agreement

Maintaining contracts and keeping up to date on term end dates of all ILS

Lead management

Organizational Relationships

Reports directly to the Marketing Manager. Works with other members of the Marketing Department, Operations Department, Compliance Department, Property Managers, and Leasing Agents. The Digital Marketing Specialist will also partner with external teams to drive customers to Habitat America-managed communities.

Other Requirements

Average work hours are 9:00 a.m. to 5:00 p.m., Monday through Friday.

Overtime Requirements

As needed for rush projects and marketing emergencies when designated by Marketing Manager, or executive management. All overtime requires management approval.

Physical Requirements

This position will require extensive sitting or standing at computer station, mobility throughout the office.

Transportation

Must have dependable transportation and valid driver s license. Must provide proof of liability insurance for same.

Education

College degree preferred. Concentration in marketing, business or related discipline required.

EOE.

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