Senior Manager, Digital Marketing & Creative Services, OptiFreight® Logistics

** What Digital Marketing & Creative Services Contributes to Cardinal Health*
* The Digital Marketing & Creative Services team supports Opti Freight® Logistics by developing strategy, delivering flawless execution, and continuously optimizing digital and creative initiatives tied to annual business goals. The team provides digital and creative thought leadership, subject-matter expertise, and end‑to‑end execution across channels.

** _Job Summary _*
* The Sr. Manager, Digital Marketing & Creative Services leads the vision, strategy, and execution of digital marketing and creative operations for Opti Freight® Logistics. This role manages a team of subject matter experts across digital marketing, design, and copywriting to deliver best in class, omni channel programs tied to business goals and KPIs.

** Responsibilities*
* ** Leadership & Vision*
* + Partner with downstream marketing and business stakeholders to develop and execute digital, content, and copywriting strategies aligned to business priorities and audience needs.

+ Lead planning, deployment, and optimization of digital and creative campaigns across:

+ Email marketing

+ Paid social

+ Paid search (SEM)

+ Organic social

+ SEO & web content optimization

+ Sales enablement and business‑required content

+ Programmatic and native advertising

+ Ensure consistent alignment of content, messaging, and tactics across all channels and requestors.

+ Partner with cross‑functional teams to execute end‑to‑end campaign strategy.

+ Apply critical thinking to prioritize initiatives that deliver high‑performance results.

+ Support SG&A budget planning and ensure campaigns are delivered on time and within budget.

+ Strengthen relationships with internal partners by demonstrating the value of omni‑channel marketing and bringing forward new capabilities.

** Salesforce Account Engagement (Pardot) Ownership*
* + Serve as the business owner and internal SME for Salesforce Account Engagement (Pardot);  
** certification required** .

+ Manage platform capabilities, new feature enablement, and technical guidance for teams.

+ Translate marketing needs into platform configurations, automation workflows, and campaign logic.

+ Align Salesforce and Pardot Connected Campaigns to multi‑channel marketing initiatives; experience with multi‑touch attribution and influence modeling preferred.

+ Support lead lifecycle processes, including scoring, automation rules, assignment/handoff logic, and partnership with LQM and Sales.

+ Maintain data accuracy and compliance with regulatory requirements (CAN-SPAM, CASL, GDPR, as applicable).

+ Recommend and manage field mapping, sync settings, and data alignment between Salesforce and Account Engagement.

+ Build and maintain email templates using HTML/CSS.

+ Create and manage dashboards and campaign reporting to measure performance and ROI.

** Creative Services*
* + Serve as steward of Cardinal Health and Opti Freight® Logistics brand standards.

+ Lead a team of designers and copywriters to deliver high-quality content that supports campaigns and business needs.

+ Facilitate creative reviews, provide feedback, and oversee editing processes.

+ Build and manage a project intake system to facilitate workflow, resource allocation, and prioritization.

** Team Management*
* + Establish team expectations, processes, and documentation to ensure high-quality, on-time, on-budget delivery.

+ Implement workflow processes and intake guidelines that support workload balancing and prioritization.

+ Set goals and KPIs for team performance, spend optimization, and campaign measurement.

+ Oversee multiple campaign work streams simultaneously with strong project management rigor.

+ Create and manage creative briefs, SOWs, and agency partnerships.

** Continuous Improvement*
* + Identify and implement optimization opportunities across tactics, channels, and processes.

+ Partner with analytics teams to analyze performance metrics, evaluate effectiveness, and inform new strategies.

+ Advocate for digital and creative services best practices and process improvements.

+ Evaluate emerging tools, technologies, and platforms and provide recommendations for adoption.

** Qualifications*
* + Bachelor's degree…