Senior Financial Consultant--Wealth Management; Annapolis

Senior Financial Consultant—Wealth Management (Annapolis)

Atlantic Union Bank

This position is responsible for providing investment solutions to individuals and businesses, managing client goals and objectives, and maintaining client relationships. The Senior Financial Consultant actively partners with Atlantic Union Bank branches.

• Counsel customers on investment related topics including retirement planning, tax planning, education planning, income management, risk management, suitability and investment objectives.
• Adhere to Regulation Best Interest (Reg BI) and act as a fiduciary for the client in all advisory relationships.
• Acquire, expand and maintain client relationships through business development, client networking and partnering with internal lines of business.
• Purchase and sell securities to corporations, banks, individuals, partnerships, foundations or trust customers which meet their needs and/or when customer objectives change or need arises.
• Annually develop and maintain a personal business plan that identifies revenue and asset under management growth goals, outlines partnership strategies with assigned bank branches, incorporates planning for target households, identifies ideas to prospect for new customers and further deepen relationships with existing customers.
• Build and maintain high quality relationships with clients and prospects.
• Maintain and service current customer accounts by answering questions about the market, evaluating the customer’s portfolio, giving investment recommendations and acting as a liaison with operational units.
• Perform investment related research on products, the market and the economy.
• Perform investment allocation analysis to evaluate customer portfolios.
• Incorporate new technology and solutions into practice management.
• Monitor production activity and ensure individual sales goals are met.
• Represent the company within the community through various civic and non‑profit organizations to promote and develop new business.
• Understand and communicate the value proposition to clients, prospects and partners.
• Educate and engage local Atlantic Union Bank branch team members through huddles, individual coaching and feedback on referrals received.
• Partner with branch and other line of business teammates when non‑investment needs are identified.
• Adhere to all company policies, procedures and practices, as well as applicable laws and regulations governing bank, Atlantic Union Financial Consultants and products offered.

This position reports to the AUFC Managing Director with a dotted line to the AUFC Branch Manager.

• Bachelor’s degree in a business related discipline preferred
• Minimum of five years of experience in investment services industry
• FINRA registrations:
  Series 7 & Series 66 (or Series 63 & 65 in lieu of Series 66) and State of Virginia life insurance and annuities licenses
• AWMA or CFP designations preferred

• In‑depth knowledge of investment concepts, terminology, procedures and related regulations
• Demonstrated ability to sell and negotiate financial products
• Proficient computer skills, including Microsoft Office Suites and online systems
• Advanced math and analytical skills with ability to perform complex calculations
• Excellent customer service skills
• Excellent written, oral, interpersonal, and negotiating skills with ability to recognize and respond to sales opportunities and deliver persuasive sales presentations
• Ability to work with minimum supervision

Commission‑based opportunity. Eligible to participate in incentive compensation plan or discretionary profit‑sharing bonus program. General information on our comprehensive benefits package can be found at

Learn more about our Atlantic Union Financial Consultants division here:

This role is a commission based opportunity. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program.

We are proud to be an Equal Employment Opportunity employer. We maintain a drug‑free workplace.

Mid‑Senior level

Full‑time

Finance and Sales

Banking