Senior Account Based Marketing Manager

Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empowers organizations to gain real-time insights into their supply chain operations, mitigate risks, and optimize their logistics processes. As we continue to expand our presence in the market, we are seeking a dynamic Senior Account Based Marketing Manager.

As the Senior Account Based Marketing Manager, you will own and oversee all aspects of target account identification, campaign creation and optimization from hierarchy to execution, sales enablement alignment, and data flow from marketing to sales team members. You will create highly affective and targeted campaigns, serving personas within our Automotive, Industrial, and Healthcare verticals for maximum conversions. You will work closely with internal and external creative partners to craft compelling creative ideas and stories and turn them into executions that capture our buyer’s attention to move them into conversion and down the sales pipeline.

Success will be measured by the number of accounts we drive engagement in; how many are marketing qualified and how much revenue we can help to influence.

• Develop and execute ABM strategies targeting high-value accounts in alignment with sales goals
• Collaborate closely with sales and customer success teams to define ideal customer profiles and prioritize target accounts
• Create personalized, multi-channel marketing campaigns (email, ads, content, events, etc.) for specific accounts or clusters
• Analyze account insights, buying signals, and intent data to tailor messaging and engagement tactics
• Work with content and creative teams to develop custom assets and experiences for target accounts
• Manage ABM technology platforms (e.g., Demandbase) and integrate with CRM/marketing automation tools
• Track, measure, and report on ABM campaign performance, engagement, and pipeline impact
  
  Optimize campaigns based on data-driven insights and feedback from sales
• Align ABM efforts with broader marketing initiatives to ensure consistent brand messaging
• Conduct post-mortem analyses to identify learnings and improve future account engagement strategies

• Bachelor’s degree in business, marketing, advertising, mass communications or similar is required.
• 5+ years of progressive marketing experience with 2+ years of direct ABM application.
• ABM tools such as Terminus, Demandbase or 6sense experience is a plus.
• You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
• Experience building and delivering of field marketing campaigns, events, executive and key account programs and partner activity.
• Understanding of pipeline management and metrics.
• Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.

• Progressive advancement opportunity and career mobility
• Top employee health and well- being benefits
• Rotating company ‘Perks at work’ program
• Employee Assistance Program
• Care giver/adoption/family leave
• Flexible Time Off Policy
• Free parking

We are guided by our core values of Diversity and Synergy, Creativity, Problem Solving, Authenticity and Receptivity, Trust, Encouragement, Teaching and Learning, Wellness and Integrity. These values help us recruit aligned talent to join our rapidly expanding team around the globe. It is important to us that each and every Over hauler is not only eager to challenge themselves and knows how to get work done, but is also an awesome addition to our company culture.

Overhaul has always been, and always will be, committed to diversity and inclusion. Our Overhaul Culture Code’s top listed commitment is to “Diversity and Synergy.” All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

We strongly encourage people from underrepresented groups to apply!