VP, eCommerce

Job Description

Join the Pacsun Community

Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. We are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.

Learn more here:
Linked In
- Our Community

About the Job

The Vice President of eCommerce will lead the strategic and operational execution of the Pacsun eCommerce business. This executive leader will drive growth and profitability across all digital channels, owning the end-to-end customer experience, site merchandising, digital marketing strategy, customer retention through loyalty programs and email marketing, and full P&L responsibility for the online business. The VP will partner closely with internal stakeholders across Marketing, Merchandising, Supply Chain, Technology, Finance, Inventory Management and Customer Experience to align business objectives and deliver exceptional customer journeys.

A

day in the life, what you’ll be doing Strategic Leadership & Business Management

• Develop and execute a comprehensive eCommerce strategy aligned with overall corporate objectives.
• Own and manage the eCommerce P&L to drive revenue growth, optimize margin, and manage operating expenses.
• Monitor KPIs and analytics to track performance, customer behavior, and business trends; provide regular reporting to executive leadership.
• Identify new opportunities for digital innovation, customer engagement, and revenue generation.

Digital Marketing & Acquisition

• Oversee digital marketing strategies including paid search, SEO, display, affiliates, and social media advertising to acquire and retain customers.
• Optimize marketing spend through data-driven attribution models and ROI-focused tactics.
• Collaborate with the marketing team to ensure brand consistency across all channels.

Loyalty & Email Marketing

• Lead the strategy and execution of the loyalty program to increase customer lifetime value and brand loyalty.
• Drive CRM and email marketing initiatives that leverage segmentation, personalization, and automation.
• Analyze campaign performance and customer behavior to enhance targeting and messaging.

Site Experience & Merchandising

• Lead cross-functional teams in site merchandising, UX / UI enhancements, A / B testing, and conversion rate optimization (CRO).
• Ensure the site reflects seasonal trends, promotional strategies, and merchandising priorities.
• Maintain an optimal customer journey from discovery to checkout.

Cross-Functional Partnership & Team Leadership

• Partner closely with Merchandising, Marketing, IT, Operations, Finance and Inventory Management to deliver seamless experiences and ensure inventory, fulfillment, and tech roadmaps are aligned.
• Build, lead, and mentor a high-performing eCommerce team across digital marketing, analytics, merchandising, and content.
• Foster a culture of collaboration, accountability, innovation, and performance.

What it takes to Join Education & Experience

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10
  -15 years of eCommerce leadership experience in a consumer retail environment.
• Demonstrated experience managing an eCommerce P&L and driving double-digit growth.
• Proven success in leading digital marketing, loyalty programs, CRM / email, and merchandising teams.

Skills & Competencies

• Deep understanding of digital marketing tools (Google Ads, Meta, Klaviyo, etc.), web analytics (GA4, Adobe Analytics), and eCommerce platforms (Salesforce Commerce Cloud).
• Experience with, or strong aptitude for, applying AI and agentic AI technologies to enhance personalization, demand forecasting, marketing performance, and operational scalability in eCommerce
• Strong analytical skills with a data-first…