Sales Director - Benelux

Overview  Join to apply for the  Sales Director - Benelux  role at  hummel .
This is not just a sales role – it is an opportunity to build hummel Benelux from the ground up. You will be at the forefront of establishing our regional presence, setting up the right structures, and positioning hummel as a trusted partner for clubs, retailers, and key accounts across the Benelux markets.
We play on the team that has the most fun – and we always play offense! For us, it’s all about taking initiative, supporting each other, and celebrating both the small and big wins.
Role and Responsibilities  As Sales Director, you’ll be responsible for building and driving our sales strategy in the Benelux region – a key growth market for hummel. You will take a pioneering role in shaping our market entry, ensuring that hummel is positioned for long-term success and sustainable growth. This means balancing short-term sales execution with the development of a scalable business foundation.
Develop and implement the regional sales strategy with a focus on growth and market development within sports and teamwear
Identify, develop, and maintain key account relationships within the industry
Negotiate and secure commercial agreements with a focus on long-term partnerships
Build brand presence in collaboration with marketing and product teams
Establish effective local business structures and processes that support growth
Analyze market trends and competitors to ensure optimal positioning
Report to the Group Sales Director and collaborate closely with international teams and HQ in Aarhus, Denmark
We are looking for an experienced and results-driven leader who combines commercial acumen with a passion for sport and brand building. To succeed in the role, we expect that you:
Bring solid experience in B2B sales and key account management, preferably within the sports industry
Have a proven track record of building and developing markets – ideally in a start-up or market-entry context
Possess strong negotiation skills and the ability to create long-lasting relationships
Combine a strategic mindset with a hands-on, entrepreneurial approach
Communicate fluently in English and Dutch
Have a natural passion for sport
Welcome to hummel  At hummel, we’re a strong community built on team spirit, passion, and the will to make a difference. You will join an international company in growth, where culture, creativity, and passion for sport drive us forward. You will have a central role in our European expansion, the freedom to shape the development of the region, and a strong team to support you.

With us, you get:
A strong community with an informal tone
Flexible working hours – including 1 hour of sport during work hours
A workplace with a strong brand DNA and proud cultural heritage
An active staff association, "hummelbien"
Space for both ambition and balance
How to Join the Team  Send your application and CV via the link below no later than 10.10.2025. We conduct interviews on an ongoing basis and may close the posting early if the right player joins the game. We look forward to hearing from you!
hummel – doing good while doing business
We always play to win – but we do it with heart. At hummel, we combine strong values with business ambition and work every day to create a workplace where people grow, relationships are strengthened, and ideas take flight.

#J-18808-Ljbffr