Go-To-Market Lead; B2B SaaS - Benelux

Position: Go-To-Market Lead (B2B SaaS) - Benelux
We're looking for an experienced commercial operator to  take over and scale  our Benelux go-to-market motion for Mobilexpense. This isn't a greenfield build, you'll be inheriting an existing sales team, customer base, and pipeline in our home market, then optimizing and scaling what works.

Benelux is our most established market with an active team in Amsterdam. You'll have the foundation in place, but the challenge is  turning good into great : improving conversion rates, accelerating deal velocity, and building a scalable, repeatable sales and GTM engine.

This is a high-visibility role with direct access to leadership, cross-functional teams, and the resources to be successful.

What You'll Own

You are the commercial leader for Benelux, accountable for pipeline, revenue, team performance, and market execution.

Inherit and develop  the existing sales team

Drive individual and team quota attainment through coaching, pipeline management, and performance accountability

Assess current team capabilities and make decisions on retention, development, or hiring needs

Build a high-performing sales culture focused on outcomes, not activity

Own Benelux revenue target and pipeline goals

Improve current metrics : increase win rates, reduce sales cycle time, improve forecast accuracy

Identify and fix bottlenecks in the existing sales process

Scale what's working, fix or kill what isn't

3. Go-to-Market Execution

Refine and optimize current GTM strategy (messaging, positioning, channels)

Run localized experiments to improve conversion and pipeline generation

Adapt messaging and sales plays based on Benelux market feedback

Work cross-functionally with marketing, partnerships, and product to align on campaigns and execution

4. Partnership Ecosystem

Evaluate and optimize existing partner relationships (ERP, HR/payroll, travel, accountants)

Activate 3-5 high-value strategic partnerships that drive repeatable pipeline

Build partner-sourced revenue as a meaningful channel (target: 20-30% of pipeline)

Represent Benelux market insights to product, marketing, and leadership

Provide real-time competitive intelligence and buyer behavior trends

Shape company strategy with on-the-ground perspective from our home market

Be the voice of the customer internally

How You'll Collaborate

You'll report directly to, Salvador, the  Chief Product Officer & Mid-Market Business Owner,  and work closely with:

Product :
Influence roadmap based on customer feedback and market needs

Marketing :
Co-create campaigns, refine messaging, drive demand generation

Partnerships :
Design and execute partner programs

Sales Operations :
Optimize CRM, processes, tooling, and forecasting

Key difference from other country leads :
You're in Amsterdam (HQ), so you'll have more visibility and access to leadership and cross-functional teams. This means more collaboration but also higher expectations.

Success Metrics (First 6 Months)

Team Performance:

✅ Individual AE performance:
Each rep hitting or exceeding quota

✅ Win rate improvement:
Increase from current baseline.

Market Execution:

✅ Partner pipeline: 3-5 active partners generating 20%+ of opportunities

✅ GTM experiments: 2-3 localized campaigns tested and evaluated each quarter

✅ Documented playbook:
Repeatable sales process and best practices captured

Who You Are

You're an experienced sales leader who knows how to  inherit, assess, and improve  an existing sales organization. You've done this before: you've walked into a team, figured out what's working and what's not, and made it better.

Must-Haves (Non-Negotiable)

Experience:

5-8+ years in B2B SaaS sales, with  at least 2-3 years managing/leading sales teams

Proven track record of  improving sales team performance  (not just maintaining)
Experience inheriting and optimizing existing sales structures (not just building from scratch)

Native or business-fluent Dutch + English required

Skills:

Strong people management :
Can coach, develop, and hold AEs accountable

Process-oriented :
Can assess current sales process and systematically improve it

Data-driven :
Uses metrics to diagnose problems and measure improvements

Cross-functional leadership :
Can coordinate with marketing, product, partnerships…