Principal Game Analyst, Narrative Design

Tencent Amsterdam, North Holland, Netherlands

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About Tencent Games
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.

Tencent Games has developed and operated over 140 games. We provide cross‑platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends are some of our most popular titles around the world.

We actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high‑quality digital life experiences for players.

About the Hiring Team
Game Research Center (GRC) is a department focusing on game industry study, game analysis, game design research, data analysis and game development supporting. We’re one of the world’s leading research facility in game industry, building a global knowledge tank to help our teams make better decisions. We’re looking for innovative and passionate team members who love all kinds of games and have insight about the challenging global market.

What the Role Entails
This position sits within the GRC team. Its core objective is to introduce an international expert with leading narrative design experience to develop systematic narrative capabilities, establish content strategy methodologies, and provide narrative empowerment for key projects. We seek candidates with core creative experience in globally successful narrative‑driven projects, a proven ability to build mature narrative systems, and an industry track record that includes awards or teaching/speaking experience in narrative design.

Responsibilities

Market Research & Narrative Trend Insights – Continuously track global narrative design trends, including branching narratives, immersive storytelling, and narrative systems.

Analyze top global narrative works (across GaaS, console, PC, and mobile) and extract replicable creative frameworks.

Produce strategic narrative insights, market structure analyses, and player preference reports for senior management and project teams.

Narrative System Design & Project Enablement – Serve as the core narrative expert, providing guidance on story structure, character frameworks, world building, and narrative style for key projects.

Review prototypes, key milestones, and narrative versions, delivering actionable narrative optimization recommendations.

Support teams in building systematic narrative tool chains (narrative pacing, chapter planning, dialogue systems, branching structures, etc.).

Guide teams in improving narrative consistency, character depth, and emotional pacing within gameplay.

Methodology Development & Capability Building – Develop narrative evaluation frameworks, including narrative experience assessment standards, pacing models, character strategies, and world building logic systems.

Consolidate best practices from successful projects into internal playbooks, toolkits, and case libraries.

Enhance company‑wide narrative capabilities through trainings, workshops, and public lectures.

Cross‑Team Collaboration & Strategic Support – Collaborate closely with project teams, producers, marketing, and user research to ensure narrative design aligns with overall product strategy.

Provide opportunity assessment and investment recommendations for narrative‑driven genres to strategy teams.

Support key project decision points by offering narrative perspectives that help build team alignment.

Who We Look For

Experience Background – 8+ years of experience in game narrative design.

Served as a core narrative designer or Lead Narrative Designer on successful or highly reputable narrative projects.

Candidates with award‑winning narrative works, industry award nominations, or teaching experience in universities/industry platforms are preferred.

Familiar with narrative structures across RPG, action, adventure, and GaaS genres.

Professional Skills – Capable of independently building worldviews,…