Marketing Communications Manager

Marketing & Communications Manager

Reports To: Executive Director

Type/

Location:

Full-Time, In-Person at 35 S. Pleasant St., Amherst, MA 01002

Salary: $50,000 - $60,000 annually, commensurate with experience, plus benefits and opportunities for professional growth.

Base pay range: $45,000.00/yr - $55,000.00/yr

The Amherst BID enhances the vitality of Amherst’s central business district through strategic marketing, events, and support services for local businesses. Amherst is a quintessential New England college town and vibrant year‑round destination boasting global dining, unique retail, and excellent salons and services. An arts and culture hub, Amherst is home to world‑class museums, independent cinema, and vibrant with public art, galleries, and frequent festivals, live music, and performances, among other cultural activities in the downtown and nearby colleges and University.

• Strategic Marketing & Promotion: Develop and implement creative marketing strategies to highlight downtown Amherst across social media and other channels.
• Event Planning & Coordination: Plan, promote, and execute engaging events, including the annual Block Party, seasonal festivities, and other community events.
• Community Engagement: Build relationships with local businesses, patrons, and organizations to support BID’s mission and foster a welcoming, connected district.
• Communication & Outreach: Regularly communicate BID activities and opportunities to members and the community through newsletters and digital platforms.
• Intern Leadership and Project Management:
  Help recruit, onboard, and supervise marketing interns, setting priorities and assigning projects, providing training and feedback, and ensuring high‑quality deliverables that support BID campaigns, events, and communications.

• Experience in marketing, event planning, communications, or related field.
• Excellent communication skills and dirs creativation in engaging diverse audiences.
• Ability to manage multiple projects independently and work collaboratively with a team.
• Familiarity with borderer management, email marketing, and other digital tools.

Be part of a smallżs, dedicated team committed to enhancing Amherst’s business and cultural landscape.財 role offers the opportunity to lead meaningful projects, work with a supportive community, and develop professionally in a dynamic downtown.

Submit your cover letter and resume to:

John Page, Executive Director
Amherst Business Improvement District