TikTok Shop Manager

Overview

BUILT is a fast-growing protein snack brand redefining better-for-you snacking. We are looking for a Tik Tok Shop Manager to own and scale one of our fastest growing channels.

This role is responsible for driving revenue, managing affiliates and creators, overseeing merchandising, promotions, and leading bottom funnel, paid performance ad strategy for Tik Tok Shop. You will own the Tik Tok Shop channel end-to-end and work cross-functionally with marketing and other teams to maximize performance.

• Tik Tok Shop Account Management
• Own revenue growth, channel performance & forecasting
• Manage product listings, promotions, pricing, and merchandising
• Optimize conversion through testing offers, bundles, and creative
• Ensure operational excellence, platform compliance, & account health
• Affiliate & Creator Strategy
• Oversee our high-performing affiliate program
• Recruit, onboard, and manage creators to double program over next 12 months
• Track and optimize affiliate performance to increase performance by 50%
• Performance Marketing Strategy
• Align affiliate efforts with ad campaigns to drive efficient CAC and ROI
• Monitor Bottom Funnel Ad Campaign Performance
• Analyze ROAS, NTB, LTV, and other performance metrics
• Collaboration and Measuring Performance
• Manage relationships with Tik Tok Shop and Agency Partners
• Collaborate with internal teams:
  Marketing, Finance, Production
• Establish KPIs and accountability
• Build systems and processes that enable scale

• 4-5 years of experience in Ecommerce, Social Commerce, Social Media
• 1-2 years of direct Tik Tok Shop experience
• 2+ years of people management experience
• Experience in managing and scaling affiliate programs
• Able to identify social trends and market opportunities
• Strong analytical and data-driven decision-making skills
• Entrepreneurial, ownership mindset with a bias for action

This is a high-impact role with clear revenue ownership and significant growth opportunity inside a fast-growing brand.

Location:

In-office (American Fork, UT), Open to Remote for the right candidate

Department:
Marketing

Team:
Marketplaces

Reports to:

Director, Digital Marketplaces

BUILT Bar is truly a standout among protein bars. With its exceptional nutritional profile and so many delicious flavors, BUILT Bar is the favorite protein bar of many discerning snackers, fitness trainers and fitness enthusiasts alike.