Senior Innovation Manager

Reports to:

Senior Director of Brand and Marketing

$130 - $150K + bonus

We are a fast-growing consumer brand focused on creating thoughtfully designed products that support modern, active lifestyles. With a strong emphasis on quality, innovation, and customer experience, our team collaborates across disciplines to bring ideas to life and deliver meaningful impact in the market. We value curiosity, speed, and a culture where ownership and creativity drive growth.

The Senior Manager, Innovation leads the end-to-end development and commercialization of new products, from consumer insight and concept creation through launch and in-market performance. This role shapes the innovation pipeline, identifies growth opportunities, and partners cross-functionally to bring differentiated products to market that drive brand and business impact.

• Identify consumer needs, trends, and competitive insights to uncover whitespace opportunities
• Define near‑ and long‑term innovation platforms aligned with brand, category, and growth objectives
• Translate insights into differentiated product concepts and scalable innovation pipelines
• Partner cross‑functionally with Brand, R&D, Supply Chain, Sales, and Finance to deliver products on time and within budget
• Design and lead consumer testing and rapid iteration to validate product‑market fit
• Develop go-to‑market strategies, forecasts, and launch plans to support customer sell‑in
• Track post‑launch performance, optimize positioning and messaging, and embed learnings into future innovation efforts

• 7+ years of experience in CPG or challenger brand marketing, with at least 5 years in product innovation (food and/or beverage required)
• Bachelor’s degree in marketing, business, or food science is preferred, MBA is ideal.
• Proven success launching new products, including line or category extensions with complete lifecycle management and go‑to‑market strategies
• Strong foundation in brand strategy, consumer insights, packaging, and portfolio management
• Deep experience partnering cross‑functionally on commercialization
• Comfort operating in fast‑paced, ambiguous environments with a strong bias for action
• Experience leading gated innovation processes and strong financial acumen (volume, margin, P&L impact
• Experience in health, wellness, and better-for-you categories is preferred
• High energy drive and passion for working collaboratively

You’ll join a collaborative, growth‑oriented team where innovation moves quickly from idea to impact. This role offers high visibility, meaningful ownership, and the opportunity to influence products from early concept through market success. If you thrive in a dynamic environment and enjoy building what’s next alongside passionate teammates, you’ll feel right at home.