VP of Business Development

Description

We are seeking a strategic and high-performing VP of Business Development to spearhead our national expansion. This is a leadership role designed for a "player-coach" who excels at building robust top-of-funnel systems while managing a lean, high-output franchise sales team.

As the VP, you will own the entire lead generation strategy and the early-stage pipeline. You will be responsible for scaling our brand footprint by identifying new territories, optimizing lead sources, and mentoring a team of two to convert interest into qualified discovery. Your success will be measured by the volume and quality of candidates entering the "Discovery Day" phase and the ultimate growth of our franchise network.

• Team Oversight:
  Lead, mentor, and hold accountable a small team (currently 2 people) focused on franchise sales growth, vetting, and closing.
• Growth Strategy:
  Develop and execute the annual franchise development plan, identifying high-priority domestic and international territories for expansion.
• Budget Management:
  Oversee the franchise marketing budget, ensuring high ROI on lead spend across portals, brokers, and digital campaigns.

• Channel Optimization:
  Manage relationships with franchise brokers, consultants, and lead portals to ensure a steady stream of high-intent candidates.
• Marketing
  
  Collaboration:
  
  Partner with the marketing team to refine the brand’s "Sell-Side" value proposition and improve the performance of inbound lead capture.
• Systems Architecture:
  Optimize the CRM (e.g., Fran Connect, Hub Spot) to automate follow-up sequences and ensure no lead is left cold.

• High-Level Vetting:
  Personally handle initial outreach for multi-unit developers and high-net-worth candidates.
• FDD Compliance:
  Ensure all sales activities and team communications strictly adhere to franchise disclosure laws and internal compliance standards.

• Tenure: 8+ years of experience in a leadership or senior sales role specifically within a franchisor organization.
• Proven Track Record:
  Demonstrated success in scaling a franchise system, specifically in a start-up to mid-market or rapid-growth environment.
• Leadership:
  Minimum of 5 years of experience managing direct reports in a sales or development capacity.
• Location:
  
  Strong Preference for Utah based candidates
• Expertise:
  Deep understanding of the FDD process, franchise registration states, and the broker/consultant ecosystem.

• The "Player-Coach" Mentality:
  You are comfortable in the boardroom setting strategy, but you aren't afraid to jump on a call to show your team how to overcome a difficult objection.
• Data-Driven:
  You live in the metrics. You can tell us your cost-per-lead, lead-to-close ratio, and average sales cycle length off the top of your head.
• Visionary:
  You don't just see a territory map; you see a strategic path to market dominance.