Paid Media Executive

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Become a key contributor to profitable growth by executing paid media campaigns that drive efficient customer acquisition and support our performance goals. You’ll work across platforms like Meta, Tik Tok, Pinterest and others, helping deliver campaigns that reach, engage and convert our audience — while maintaining the brand’s emotional intelligence and commercial rigor.

You are a hands‑on paid media professional who thrives on execution, optimisation and creative testing. Reporting into the Head of Trade, you’ll support the paid media function by launching, managing, and tuning campaigns to meet performance targets. You’ll implement day‑to‑day paid activity and help bring performance strategies to life.

• Campaign Execution & Optimisation
• Support the setup, launch and optimisation of paid media campaigns across key channels including Meta, Tik Tok and Pinterest
• Monitor performance daily, making tactical adjustments to bids, audiences and creatives to protect efficiency and pacing
• Manage campaign structures, budgets and pacing under guidance, ensuring spend works towards agreed goals
• Testing Framework Support
• Assist in running creative tests across formats, messages and audiences to identify high‑performing creative and campaign combinations
• Surface learnings from tests and coordinate feedback loops with creative and social partners
• Reporting & Performance Insight
• Produce regular performance summaries (e.g., weekly dashboards) that surface key results and optimisation recommendations
• Support deeper performance analysis to help improve efficiency, engagement and conversion outcomes
• Cross‑Team Collaboration
• Work closely with creative, brand, social and analytical teams to ensure campaigns are on-brand and aligned to broader objectives
• Support pacing, budgeting and channel coordination with internal partners
• Platform Management
• Maintain daily oversight of ad account health, dashboards and alerts
• Stay up to date with platform features, best practices and optimisation tools that can improve campaign delivery

• You execute campaigns across Meta and emerging channels with precision and care
• You have a growth mindset and are looking to scale spend and performance
• You’re comfortable reading performance data and pivoting based on insights
• You contribute to testing frameworks and help us learn faster
• You work collaboratively with internal stakeholders and communicate clearly about performance and priorities
• You care about efficiency – helping media spend work hard and smart, without unnecessary waste

• Hands‑on experience executing paid media campaigns on Meta (required) with a focus on performance and optimisation
• Understanding of key paid media metrics (ROAS, CAC, CTR, CVR, MER, Contribution) and reporting practices
• Comfortable with data, testing and iterative optimisation
• Strong organisational skills and ability to manage multiple campaigns at once
• A proactive approach – you enjoy execution, troubleshooting and continuous improvement

• We’re scrappy and tenacious – we roll up our sleeves and make things happen.
• We put the customer first – their experience guides every decision.
• We think big – because why not make magic?
• We move fast – we test, pivot, and double down on what works.
• We speak with calm, considered clarity – no spin, no ego.
• We back each other and have fun – we celebrate the wins and enjoy the ride.

If you think you'll be the perfect fit for the role, please tell us why we should hire you in your cover letter.

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• Seniority level:
  Entry level
• Employment type:
  
  Full‑time
• Job function:
  Marketing, Public Relations, and Writing/Editing
• Industries:
  Retail