Director of Sales
Listed on 2026-01-27
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Sales
Business Administration -
Hospitality / Hotel / Catering
Business Administration
Join our team! Windsor Hospitality thrives in building hospitality careers. We want to design a path of professional growth and give you the keys to such success. Windsor Hospitality is looking for our newest Director of Sales.
About this LocationThis position is located at the Embassy Suites by Hilton in Alpharetta, GA. Perfectly situated in the heart of North Atlanta’s technology corridor, our hotel is surrounded by Fortune 500 companies, shopping, and dining at Avalon and North Point Mall. We’re just minutes from GA 400 and a short drive from Downtown Atlanta. With spacious suites, a thriving business community, and plenty of nearby attractions, you’ll be working in a location that blends Southern hospitality with convenience and opportunity.
Whydo we need you?
To strategically market the property, build an exceptional sales team; develop and implement ongoing initiatives that will positively impact hotel revenues and profits. The position is responsible for selling, administration, planning, and communication. Sales personnel development, ongoing training, coaching and counseling are critical components of this position.
What will you do?- Produce the hotel’s annual marketing plan and budget, in partnership with on–property leaders and corporate support
- Establish marketing campaigns and direct sales efforts to achieve transient, group and banquet/catering goals
- Conduct regular financial analysis to measure the effectiveness of campaigns and strategies. Make data–driven decisions to improve ROI on marketing initiatives.
- Manage digital marketing, social media, public relations and communications channels. Ensure online hotel content is accurate on all platforms.
- Train and monitor the group and events contractual, legal and risk agreement practices, establish booking guidelines and pricing expectations, maintain full knowledge of sales and events booking platforms and uphold all company policies and procedures associated with managing these systems.
- Establish account qualification criteria and use market research and resources to identify priority markets and accounts; assign sales managers to assure coverage of all major markets.
- Execute the Sales Incentive Program (creating booking and activity goals, reconciliation of productivity)
- Monitor sales production and adjust activities, account coverage and sales priorities as necessary to achieve plan goals.
- Develop new accounts, maintain existing accounts to produce room sales and catering/banquet sales.
- Create attractive customer‑facing packages and sales collateral/presentations following brand guides.
- Maintain relevance of catering and banquet menus and conduct regular competitive pricing analysis.
- Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel. Create pre and post‑trip reports.
- Connect the performance needs for the hotel with the solutions designed by the Brands in each key segment the hotel serves.
- Work with Revenue Leaders to establish optimal business mix, review and maintain revenue forecasts (group, banquet and catering) to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
- Direct the day‑to‑day activities of the sales team, plan, organize, and assign work, develop and communicate strategies and goals.
- Recruit, select, train and motivate the sales department to realize their potential and develop individuals for advancement. Assure understanding of position descriptions, goals and performance standards; conduct formal annual evaluations and provide ongoing coaching and counseling.
- Ensure client communication is professional, effective and timely from all sales team members.
- Promote teamwork and quality service through daily communication and coordination with other departments.
- Develop active communications and close rapport with Convention & Visitors Bureau, National Sales Offices, Planner Associations, Chamber of Commerce, and other sources of sales information and support.
- Develop and maintain detailed and real‑time knowledge of all competitor and market activity.
- Support and adhere to the core…
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