Local SEO and Reputation Lead

WHO WE ARE

Load Up is a modern junk removal and home services company leveraging proprietary technology to connect consumers with a nationwide network of independently contracted service providers. We pride ourselves on being a customer-centric organization, revolutionizing the way home services are delivered. Load Up is a certified Great Place to Work® and is among Inc.’s list of the 5000 Fastest-Growing companies four years in a row (2019 - 2023).

At Load Up, we exist to glorify God by pursuing excellence in all we do. Our definition of excellence is not perfection but rather a commitment to continual improvement, attention to detail, and the highest level of integrity. While each team member has a specific, clearly defined role, we’re all connected by a strong set of core beliefs that have been developed to foster advancement and guide our decisions.

To bring out the best in our people, we look for individuals who exhibit these core beliefs every day.

• Profit Drives Purpose – We believe running a profitable business allows us to fulfill our professional and personal purpose in life.
• Right Shell – We constantly need to be evaluating whether our processes, systems, and people are right-sized for maximum agility.
• Own It – Everyone has a stake in the company and, therefore, is responsible for their performance.
• Fellowship Matters – We believe there is power and connection in being present in the same physical space.
• Live in Truth – We’re committed to winning the right way. Call it like it is. No sugar coating.
• Action Over Words – Words are important but 1,000 words get trumped by 1 intentional action.
• Build to Last – We’re building this company to last and withstand the test of time. We play the long game in our decision-making and execution.

The Local SEO & Reputation Lead will own Load Up’s local search presence and reputation across Google Business Profiles (GBP) and other key platforms like Trustpilot, Yelp, Nextdoor, and Reddit. This role is hands-on and focused on ensuring every listing is accurate, optimized, and driving real results in local markets. You’ll improve local rankings, grow review volume, and maintain brand consistency across every location.

This role also requires occasional travel (up to 40%) to support listing verification, location setup, and review logistics.

• Create, verify, and manage Google Business Profiles across multiple locations.
• Own the logistics of setting up reviews for each market and ensuring a smooth process.
• Resolve listing issues such as duplicates, suspensions, and missing pages by working with Google support.
• Post promotions, local updates, and announcements to drive engagement.

• Create localized content and promos to support market pages.
• Identify ranking opportunities in priority cities and act on them to increase visibility.
• Partner with the SEO and web teams to improve local search conversions.

• Monitor and respond to Google and Trustpilot reviews consistently and professionally.
• Coordinate brand-building efforts across Yelp, Nextdoor, and Reddit.
• Build simple local influencer and community programs to boost brand credibility.

• Track and report on key metrics: rankings, clicks, calls, and review growth.
• Provide regular updates on market performance and identify areas needing attention.

• Experience: 3+ years in Local SEO, GBP management, or multi-location marketing.
• Technical
  
  Skills:
  
  Proficiency with local market tools (White spark, Bright Local, Yext, or SEMRush Local).
• Problem Solving: Proven ability to resolve complex listing issues and navigate support workflows.
• Communication: Comfortable speaking with customers, partners, and platform support teams.
• Adaptability: Willingness to travel up to 40% for market launches and on-site setup support.
• Grit: A "finish the job" mentality and the follow-through to fix difficult or multi-step issues.

• An Ownership-Minded Leader who takes responsibility for the brand’s local footprint without needing constant direction.
• A…