Digital Marketing Director

Overview

Position Title:

Digital Marketing Director

Location:

Alpharetta, GA

Reports to:

CMO

Soft Wave is looking for a Director of Digital Marketing who knows how to run paid advertising and organic social strategy across today’s most important platforms — Meta (Facebook/Instagram), Reddit, X (Twitter), Linked In, Google, and Tik Tok — and who can turn strong creative concepts into high-performing campaigns.

We can provide creative direction and core assets — but we need someone who can take what we give them, tailor it for each platform, post/manage it organically, launch paid campaigns, and optimize performance over time.

This is a hands-on role for someone who understands that the best growth comes from combining platform-native organic content + performance-driven paid testing.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Paid Media (Campaign Launch + Optimization)
• Translate business goals into campaign structure: targeting, budgets, bidding, placements, and pacing
• Own end-to-end execution: creative upload, audiences, optimization, scaling
• Build, launch, and manage campaigns across:
  Meta, Tik Tok, Linked In, Reddit, X (Twitter)
• Organic Social Strategy + Execution
• Post and manage organic content across the same platforms, ensuring content feels native (not copy/paste)
• Repurpose provided creative into platform-specific organic formats:
  • short-form video edits / variations
  • captions, hooks, and CTAs
  • carousels, story-style posts, threads, etc
• Build lightweight content rhythms (weekly cadence) to support consistency and testing
• Use organic performance data to inform paid creative (and vice versa)
• Creative Adaptation ("Take the Creative and Do Your Magic")
• Take provided creative concepts/assets and improve performance by adjusting:
  • hooks, headlines, primary text, CTA
  • formatting by placement (feed, stories, reels, Tik Tok, etc.)
  • versions designed for each platform’s culture and user behavior
• Provide strong feedback and recommendations on creative direction:
  • what angles to test
  • what formats win per platform
  • what to produce next to improve results
• Testing + Performance Insights
• Monitor KPIs like CTR, CPC, CPL, CAC, ROAS, engagement, and conversion rate
• Run structured A/B tests weekly (creative, copy, audiences, placements)
• Deliver clear weekly reporting: what worked, what didn’t, and what we’re testing next and why
• Budget Management:
  Develop, manage, and allocate annual or project-based budgets across multiple digital channels (social, search, email, web)
• ROI and Performance Measurement:
  Track and measure the ROI of all campaigns, ensuring maximum value and profitability
• Optimize ad spend and conversion rates to enhance profitability.
• Drive revenue through performance marketing initiatives like SEO, SEM, PPC, and paid acquisition.
• Forecasting & Reporting:
  Proactively forecasting sales performance trends and preparing budget reports for executive stakeholders
• Bonus: SEO / GEO Alignment
• We currently work with agencies supporting SEO and GEO, but we’d love someone who can: collaborate with those teams, identify content themes that support search visibility, and help align organic social with broader content strategy

Required:

• 7+ years experience managing paid campaigns and/or growth marketing
• Hands-on knowledge of:
  Meta Ads Manager, Tik Tok Ads, Linked In Campaign Manager, Reddit Ads, X Ads
• Proven ability to optimize creative for performance (copy + structure + format)
• Strong grasp of what “native content” means on each platform
• Confident communicator who can recommend strategy and creative direction
• Performance-driven mindset (you care about results)
• Creative + analytical balance
• Quick testing cadence and strong decision-making
• Organized, proactive, and platform-fluent

Preferred
:

• SEO experience (even lightweight), that’s a plus — but not required
• SEO content strategy experience (keyword research, content themes, on-page basics)
• Experience integrating organic + paid into one growth system
• GA4, UTMs, conversion tracking knowledge
• Landing page optimization instincts (CRO)
• Experience with higher-consideration funnels (B2B, medical, SaaS, premium services,…